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Caesars, Bills to Open Sports Betting Lounge at Highmark Stadium

Caesars, Bills to Open Sports Betting Lounge at Highmark Stadium article feature image
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Timothy T Ludwig/Getty Images. Pictured: Highmark Stadium in Buffalo, New York.

Caesars is opening up a “sportsbook-style” betting lounge at Highmark Stadium, as part of its partnership with the Buffalo Bills.

The premium club lounge opens Sept. 19, when the Bills host the Tennessee Titans for Monday Night Football, Caesars said in a press release Wednesday. It should have the look and feel of a casino-style sportsbook without the physical betting aspect, as New York law limits retail sports betting to four tribal casinos.

Instead fans will have to place bets on the Caesars app, one of nine that legally operate in the state.

No physical wagers will actually be placed in the lounge, as New York law prevents retail sportsbooks in stadiums, unlike Arizona where BetMGM has a sportsbook at State Farm Stadium.

That could change next year, as NY lawmakers are expected to soon weigh a betting kiosks bill.

— Sam McQuillan (@sam_mcquill) September 14, 2022

This past weekend, the Arizona Cardinals and BetMGM unveiled the NFL’s first stadium sportsbook at State Farm Stadium in Arizona. The Cleveland Browns are working on a similar venture with Bally Bet for January, when Ohio goes live with sports betting.

Meanwhile the Washington Commanders have applied with the Maryland Lottery and Gaming Commission for their own stadium sportsbook.

The Caesars lounge will be located in the northwest corner tower of Highmark Stadium’s Business Class Club.

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Caesars Production Truck to Hit Select States

Also making its debut Monday is the Caesars Sportsbook & Casino Truck, which will embark on a nationwide tour to reach fans at the biggest sports betting events in legal sports betting states, according to the release.

“Providing customers with memorable experiences and treating them like royalty remains a key emphasis for us,” Eric Hession, President of Caesars Digital, said in the release. “The Caesars Sportsbook & Casino Truck Tour is an exciting chapter in our story as we shift our marketing focus to a more localized and targeted approach in our second year. We can’t wait to engage fans on the road, and we’d like to thank our great partners for making this possible.”

The 18-wheeler truck features a production studio and podcast studio expected to house content from Caesars partners Omaha Productions, ESPN and CBS Sports.

“The team at Omaha could not be more excited to hit the road with our friends at Caesars this football season,” Omaha Productions Founder Peyton Manning said in the release. “Alongside Caesars, we’ve designed an unforgettable live experience that is sure to delight sports fans across the country.”

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