Tigers Ink Deal With PointsBet, Become First MLB Team to Sign Official Betting Partner

Credit:

Gregory Shamus/Getty Images. Pictured: Comerica Park

The Detroit Tigers on Thursday became the first Major League Baseball team to sign a sponsorship deal with a sportsbook.

The sportsbook is PointsBet, which had already signed a deal with MLB to become an authorized gaming partner, a requirement to partner with teams.

The partnership will include signage at Comerica Park and on Tigers TV and radio broadcasts.

Other specifics are being worked out, including the possibility of offering free-to-play sponsored games to fans inside the stadium. However, Major League Baseball rules currently prohibit sportsbook sponsors from overtly advertising odds.

So while PointsBet branding will be front and center, the book is hoping that brand call outs make them the book of choice in Michigan. Its integration into the MLB ballpark and District Detroit app will not be a direct connection to the sportsbook, sources said. The sponsorship deal is also being referred to as “gaming” and not “betting.”

PointsBet’s partnership in Michigan is with Lac Vieux Desert Public Enterprise, an entity of the Lake Chippewa native American tribe.

[Where Is Sports Betting Legal? Tracking All 50 States]

While land-based Michigan casinos opened their sportsbooks in March, PointsBet, a mobile-only operator isn’t live yet.

This week, the Michigan Gaming Control Board started accepting applications for online gambling operators. Mobile betting is expected to be live within the state later this year or in early 2021.

More From Rovell

How would you rate this article?

Top Offers

Odds Boosts
See More >
Odds boosts are simply regular bets offered at enticing odds. They're available to everyone and there's no limit to how many you can bet.
Sportsbook Reviews
See More >
Discover the best online sports betting sites and take advantage of bonus offers from legal sportsbooks.
Expert Picks
See More >
See what plays the Action Network experts are making for all of today's games.
PRO Membership
See More >
Access betting systems and signals to get daily, actionable picks.
Download the App
See More >
Download the Action app to track all your bets in one place. Exclusive data helped you make smarter betting decisions.
Newsletter
See More >
The best sports betting newsletter with trends, insights and news - condensed in a two-minute read.
Live Odds
See More >
See live odds and the best lines for every game.

Follow Us On Social

Top Stories