DraftKings Releases Statement on NFT Marketplace Issues Surrounding Tom Brady Launch
Getty Images. Pictured: Bucs QB Tom Brady
DraftKings joined the NFT world over the weekend, releasing a series of Tom Brady autographed products. It wasn’t without controversy, however.
Five versions of the Brady NFTs were available, with two numbered to 100 and one of each numbered to 12, 25 and 50. Waiting lines reportedly reached in the 20,000s . Yet some users were chosen to purchase multiple NFTs, including one account getting all five.
A Twitter user made the discovery that the account ‘SweetBabyNicco’ bought one of each of the available NFTs. The total amount spend on the five combined was $3,250. Just days later, four of those NFTs were sold for a combined $76,332.
That was just one instance of multiple where accounts were awarded more than one opportunity to buy during the drop.
DraftKings responded with a statement on Monday.
“We are extremely grateful to everyone who joined us on DraftKings Marketplace for our first ever NFT drop this week,” the statement read. “It was a tremendous success, and this new technology was a first step in making digital collectables accessible to millions of consumers.
We have identified that some people were able to join into the queue more than once, which gave them extra chances to get access to buy an NFT before they sold out.
We are committed to ensuring that our marketplace offers a best-in-class experience for everyone who wishes to buy an NFT on DraftKings Marketplace and will take steps to limit the ability to join the queue more than once before our next drop.”
DraftKings originally announced its NFT marketplace on July 21 with prices ranging from $12 for the cheapest drops to $1,500 for the Brady NFT numbered to 12.