FanDuel Becomes Buffalo Bills’ Official Sports Betting Partner Ahead of New York Launch
Timothy T Ludwig/Getty Images. Pictured: Buffalo Bills quarterback Josh Allen, left, celebrates with wide receiver Stefon Diggs.
The announcement came just hours after the New York Gaming Commission announced that four sportsbooks could launch in the state this Saturday at 9 a.m. ET.
DraftKings and FanDuel are giving new users $100 each in free bets — with no initial deposit — if they pre-register before 9 a.m. ET on Saturday.
FanDuel will become the exclusive sports betting platform for the Bills and have full license to use the Bills logo on their site or otherwise.
FanDuel will feature prominently in local TV and radio advertisements, as well as in-game signs at the Bills home stadium.
FanDuel is the first book that is expected to launch in New York right at 9 a.m. We expect the other three books to launch in the minutes afterward.
Five other sportsbooks have been approved to hold bets in New York but have yet to launch. They will do so on a "rolling basis," the gaming commission has said.
New York will become the most populous state to hold mobile sports betting. It has roughly 2.5-times the population of New Jersey — the state that generated the most revenue from sports betting last year.
The Action Network ran an analysis late last year that showed New York has missed out on about $1 billion in tax revenue by not legalizing sports betting when New Jersey did in 2018.
Industry experts estimate that roughly 20% of New Jersey's sports betting handle is from bettors from New York who migrate to make wagers.