theScore Bet Joins Colorado Sports Betting Market

Legal sports betting launched in Colorado on May 1, and its growth hasn't slowed down since.

theScore Bet launched in the Centennial State on Wednesday, joining the likes of DraftKings, FanDuel, BetMGM, BetRivers, and FOX Bet, among others, in the hot sports betting market.

“The passionate sports fans of Colorado are going to love theScore Bet, and we’re thrilled to begin our multi-state rollout here, right in time for football season,” theScore founder and CEO John Levy said in a release. “The way we’ve uniquely fused media with gaming delivers a totally unrivaled product for fans unlike anything else in the market today. theScore is already the sports app of choice for a huge number of fans in Colorado, and we’re confident theScore Bet is going to quickly become their favorite sportsbook, too.”

In addition to entering the Colorado market, theScore Bet plans to expand to other states.

Indiana will be next on the list, as the company secured a multi-state market access framework agreement with Penn National Gaming.

Before launching in Colorado, theScore Bet had already gone live in New Jersey.

With its bets already integrated into the book, theScore Bet says it delivers a cross-state experience via a single mobile app and cross-state wallet functionality as the book expands across the country.

The company gained market access to Colorado in January by agreeing to a deal with U.S. gaming operator Jacobs Entertainment Inc.

It then received authorization to offer online sports betting in Colorado in early August before launching less than a month later.

Colorado seems to have done everything right when it legalized sports betting.

While it was only the 19th state to legalize sports betting, its full online betting experience and low barrier for entry create a competition among operators that will benefit consumers in the end.

There aren't many restrictions on bet types, either. Combine that with a state that boasts four professional teams across the country's four major sports leagues, and it's a recipe for success.

Despite launching in the middle of a pandemic, over $25.6 million was wagered in Colorado's first month with legal betting. With nearly $6.6 million wagered on table tennis alone in May, the state showed potential for future success.

Now is that time.

With football returning — as well as the previous returns of basketball, baseball, hockey and golf — the Colorado sports betting market will continue to grow and put up impressive numbers.

And theScore Bet has the chance to be a part of it.