FanDuel Becomes First U.S. Sportsbook to Combine Sports and Horse Racing Wagering
Dylan Buell/Getty Images. Pictured: 2022 Breeders Cup at Keeneland Race Course
Horse racing wagering and sports wagering are finally coming together.
FanDuel will become the first U.S. sportsbook to offer single account for sports and horse racing wagering, the online gaming company announced on Wednesday.
Bettors will now be able to access both horse racing wagering and the traditional sportsbook on a singular account.
U.S. sports bettors were previously accustomed to opening separate accounts to bet on horses and bet on sports. That meant separate wallets as well, which is no longer the case.
“Horse racing is a big part of our DNA,” FanDuel Group CEO Amy Howe stated. “This is a significant opportunity to expose a broader, engaged audience to the sport in a familiar environment.”
This comes on the heels of FanDuel acquiring TVG network, a television station that was focused solely on horse racing, and turning it into FanDuel TV.
It is now adding more sports and sports betting content with various notable names in the sports media market such as Shams Charania, Michele Beadle and Lisa Kerney.
It will also continue to broadcast horse racing.
“Users will be able to wager on and stream racing coverage from FanDuel TV and other racing content for which FanDuel has wagering rights,” FanDuel released in a statement. “In addition to live horse racing throughout the year from top tracks across the country, FanDuel Sportsbook customers will also be able to wager on the Kentucky Derby for the first time through the integrated platform in 2023.”
Back in September, FanDuel became the first U.S. sportsbook to report profitability in a single quarter.