• The public doesn't like to bet on bad teams on losing streaks, even in the WNBA.
  • But Friday's Fever-Sparks game provides a strong contrarian opportunity for the brave bettors.

What does it take to be a contrarian sports bettor? Usually it requires thinking outside the box by adopting unpopular viewpoints and going against mainstream narratives. Bettors willing to zig while the public zags can capitalize on market inefficiencies.

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For example, casual bettors love betting favorites and overs. So, sportsbooks will shade their opening lines to account for this public action, which has historically created value on underdogs and unders.

Using Bet Labs, I’ve found a profitable contrarian strategy for the WNBA. This system, which has covered more than 60% of the time against the spread, has a match for Sparks-Fever (Friday, 10:30 p.m. ET).

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Brad Rempel-USA TODAY Sports. Pictured: Los Angeles Sparks forward Candace Parker

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