bet365 Bonus Code

bet365 Sportsbook Promo Offers & Review October 2023

9.5/10

🚨 Kentucky sports betting is now live! Bet365 Kentucky is offering new users its Bet $1, Get $365 in Bonus Bets welcome bonus when you use the promo code ACTION!

New users in Colorado, Iowa, New Jersey, Ohio and Virginia can also take advantage of our exclusive bet365 bonus code ACTION to get a bet $1 and get $365 in bonus bets offer.

Bet $1, Get $365 in Bonus Bets!

Verified 10/02/23

Must be 21+. Gambling Problem? Call 1-800-GAMBLER
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bet365 Promos and Registration Process

If you are betting in Colorado, Iowa, Kentucky, New Jersey, Ohio, or Virginia, the bet365 app is a sportsbook worth adding to your online betting portfolio. By combining reliable tech and reasonably priced odds—notably, the best moneyline and spread pricing on average on the market—bet365 continues to grow. Our bet365 bonus code ACTION is only for U.S. bettors.

Bet365 is also a premier sportsbook internationally, achieving great success across Europe over two decades. Bet365 sportsbook was quick to capitalize on an emergent U.S. market after the Supreme Court struck down PASPA in May 2018, establishing a footprint in New Jersey in 2018. 

September 2022 brought a long-awaited expansion as Colorado bettors were finally able to access the bet365 app and website. Ohio, Virginia, Iowa, and Kentucky were the next states to get the bet365 app, bringing the total number of states with the bet365 app and bet365 bonus code to six. We are hopeful 2024 brings the bet365 betting app to even more states, such as Arizona, Louisiana, Indiana, and Massachusetts. 

Colorado: Gambling problem? Call or TEXT 1-800-GAMBLER

bet365 New User Promo Code & Key Takeaways for October 03, 2023

bet365 Bonus Code

ACTION 

bet365 Bonus Offer

Wager $1 for $365 in bonus bets

Bonus Offer Available in:

Colorado, Iowa, Kentucky, New Jersey, Ohio, Virginia

bet365 Wagering Requirements

New customers only. Minimum deposit of $10. Must be 21 years of age and physically in a legal location.

Promo Last Verified On:

October 03, 2023

Colorado: Gambling problem? Call or TEXT 1-800-GAMBLER

bet365 Kentucky Bonus

Kentucky sports bettors can now register using the bet365 Kentucky bonus code! Use promo code ACTION to get the Bet $1, Get $365 in Bonus Bets offer!

Bettors in Kentucky must be 18+ and physically located in the state to place wagers. Gambling problem? Call 1-800-GAMBLER.

Looking for ways to use our bet365 bonus code and get in the action today? Check out these articles from our experts:

bet365 Arizona

Arizona recently gave bet365 a license to operate in the state, so we expect the sportsbook to launch sometime in the coming months. An exciting bet365 bonus code is likely coming for Arizona sports bettors.

bet365 Iowa

Iowa is the newest state to welcome bet365 to it's borders! New users within the state can claim a bet365 new user offer. Use bet365 bonus code ACTION.

bet365 Colorado

bet365 Sportsbook was able to become the 28th sportsbook to legalize in Colorado in September of 2022. This was made possible by a partnership with Century Casinos, and, like other states, a bet365 bonus bet is available for eligible users in the the Centennial State. 

bet365 New Jersey

The Garden State was bet365's first active state in the U.S. The bet365 app dropped in New Jersey in August of 2019 through a licensing partnership with the Hard Rock Casino in Atlantic City. 

bet365 Virginia

Just like in New Jersey, bet365 was able to gain market access in Virginia through a partnership with Hard Rock Casino. All of these states are available to use our bet365 bonus code when signing up.

bet365 Promotions for Existing Users

While the bet365 welcome offer is great, the brand also has great options for daily boosts and weekly promotions that existing users have the chance to take advantage of. The sportsbook keeps up with the biggest sporting events each day and will post their daily boosts, usually in the mornings. Using our bet365 bonus code to wager on their daily player bonuses and other promotions can help build your bankroll.

Current member promos for the Week of October 2nd through October 8th:

There are many bet365 bet boosts listed to check out after using our bet365 bonus code. Here are some of them:

NFL Early Payout Offer:

  • In the NFL Early Payout Offer, individuals can have their straight bets settled as winners if the team they support achieves a 17-point lead. In the case of parlays, the chosen selection will also be recognized as a winning wager.

70% Parlay Boost:

  • Under the Parlay Boost feature, available for NFL, NCAAF, NBA, MLB, NHL, and various other sports, individuals can receive a boost of up to 70% for their successful parlays.

The bet365 sign up process is straightforward and only requires a handful of steps to complete. It only took our team a few minutes to register and make an initial deposit to claim the bet365 welcome offer. 

Check out how to join bet365 below:

Step 1: Start bet365 Sign Up. Click here to visit bet365 and click "Join" to begin registration.

Enter bet365 bonus code ACTION during registration
bet365's onboarding is efficient on mobile - Verified on October 2023

Step 2: Add Personal Details. Enter your details to create a new account:

  • Name
  • Date of Birth
  • Last four digits of your SSN
  • Email Address
  • Phone Number
  • Address
  • Username
  • Password
  • Opt in or out of bonus bet and bonus offer information
  • Enter bet365 bonus code ACTION

Step 3: Accept Terms. Agree to the Terms & Conditions and click "Join bet365". Once submitted, bet365 will confirm your account details. Once completed, your account is online. If bet365 can’t verify your identity using these details, it may ask you to submit other proof of identity, like your license or a passport photo. 

Step 4: Deposit. Make an initial deposit of $10 or more using one of the approved funding options, including online banking, PayPal, or a card. 

Step 5: Place Bet(s). You're ready to place a bet! Use your newly deposited funds to place a qualifying bet of $1 or more. Once your bet results finalize, your account will automatically reflect $365 in bonus bets available for immediate use on future wagers. Clicking a betting cell will prompt the betting slip to appear as a partial screen for users to place a wager immediately. Add the amount you want to wager and select "Place Bet" to submit your action! Then, just wait for results.

Step 6: Find your bonus. Thanks to the bet365 bonus code offer, you'll see your account balance increase equivalent to your first bet if your bet wins. Select ‘Use Bonus Bets’ in the bet slip. Don't forget that bet365 bonus bets do expire!

It is important to note that bet365 betting is only available in New Jersey, Ohio, Virginia, Colorado, Iowa, and Kentucky.

Ongoing bet365 Promotions

Check out some of the current bet365 promotions below:

  • NFL Early Payout Offer: Receive your payouts for individual bets if the team you support achieves an 17-point lead. In the case of multiple bets, the chosen selection will be considered successful. 
  • No Score Tie Offer: Get a refund for soccer games that finish with a scoreless draw.
  • 2 Goals Ahead Early Payout Offer: Currently offered across more than 80 leagues and competitions – have your picks resolved ahead of time should the team you endorse secure a 2-goal lead.
  • Golf Each Way Extra: Use Each Way Extra on selected Golf events to customize the number of places in your pre-event To Win Outright bets. Add places for more security at lower odds, or remove places to increase the potential payout.
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bet365 Mobile App Screenshots

bet365 Mobile App & Website

Overall, after signing up with the bet365 bonus code above, you'll see the bet365 app is simple and easy to use. It is robust in areas that need to be, such as displaying odds, sharing popular bet365 betting options, and providing live-in-game updates for real-time betting. Meet the bet365 Sportsbook Review Team

Action Network has evaluated the bet365 app and website through in-house testing, data analysis, and input from our experienced handicappers:

Vegas Refund logo The Vegas RefundTwitter Logo

The Vegas Refund is an experienced bettor with 6.2K total bets in the Action App and 112.1K app followers (August 2023). Favorable pick records include NFL, NBA, and NCAAF.  

Steve PetrellaSteve Petrella

Steve Petrella is a lead Action Editor with an affinity for NHL and College Football Betting. Steve is a fan of the breadth and sharp odds bet365 offers in his current home state of New Jersey. Steve is also the author of much of the educational content on Action Network.

Mobile App Review Categories

We took a look at the bet365 app through a lens of factors that make or break an excellent sportsbook app:

Logging in

How easy is it to sign in to the bet365 app?

Quickly and easily signing into a mobile sportsbook app is vital to placing last-minute bets. The bet365 app is a top performer in this category, as its Face ID works consistently. Other major sportsbooks like BetMGM, DraftKings, and FanDuel all had a recognition fail rate (i.e., requiring extra login steps of inputting a pin or password) up to 50% throughout our internal testing. Sign-in friction can severely detriment users interested in fast-paced live betting. Once you use our bet365 promo code, staying logged in and/or logging in quickly should be a piece of cake. This is why using our bet365 bonus code has been smooth and successful for new users before.

Final Verdict: Great. The bet365 app is easy to access with Face ID, similar to Caesars and theScore

Navigation

How straightforward is finding and browsing betting markets in the bet365 app?

The bet365 app is not always the most intuitive when looking for a betting market. We evaluated the app's navigation in two buckets: organization and in-app search capabilities. 

Sportsbook Organization

Our team struggled with the home screen layout of the bet365 app. It is overcrowded due to the app not separating bet types into clear individual sections or blocks. The app does have a side-navigation menu to support by-sport browsing, but navigating by bet type remains inefficient.

Bet365 app screenshots

When filtering by specific leagues, bet365 offers a helpful dropdown menu that lists out specific categorized prop bets. Additionally, the bet365 app surfaces the betting market for every match on a league slate. Displaying markets this way is helpful to bet on a particular prop so that they do not have to click into every game to see that prop line.

In-app Search

The bet365 app has one of the best in-app search functions of any sportsbook app. Searching something like "Rangers" will give you every market that the Texas Rangers are involved in, even individual player markets.

Bet365 app search for "Rangers"

Final Verdict: Good. bet365's inefficient use of space hurts the sportsbook's overall navigation ability despite a best-in-class app search functionality. Overall, we recommend DraftKings and FanDuel over the bet365 app for mobile app navigation excellence.

App Speed

How quickly does the bet365 app update and respond to input?

The bet365 app is one of the quickest on the market when navigating between tabs, sports, and betting markets. Despite being fast, our experts experienced several bugs within the app, such as responsiveness to selecting bet cells. 

Final Takeaway: Average. Despite being quick to navigate through tabs, bet365 had too many bugs for a genuinely seamless betting experience. PointsBet, FanDuel, and DraftKings all provide a much more rapid, reliable experience in this category.

Game Density

How many games can you view odds for at once?

Data density is an essential factor for mobile sportsbook apps. Density enables users to take in more game odds at once to facilitate quicker betting decisions. We tested game density using an iPhone 12 Pro to determine density rankings in the mobile view of iOS. Here is what we found:

  • FanDuel - 4.5 Games
  • DraftKings & BetMGM - 4 Games
  • bet365 app - 3.5 Games (4th Place)

PointsBet & Caesars - 3 Games

bet365 Sportsbook Game Density Comparison
Game Density Comparison as of October 2023

Final Verdict: Good. The bet365 mobile app can display up to 3.5 games, which puts it in the higher end of top sportsbook competitors. We prefer density. FanDuel, DraftKings, and BetMGM are the only books to show more games per screen if you need more. 

Bet Slip Experience

How intuitive and seamless is the bet slip experience?

Bet slips are a crucial feature in a sportsbook because this is where the main objective of a sports betting app takes place -- placing bets. The bet365 app has a mediocre bet slip with a few solid features but needs improvement to compete more effectively within the industry. Here are the major takeaways from the bet365 bet slip:

Good Bet Slip factors:

  • The bet slip is quick to load and responds well to input.
  • The data density of the bet slip is efficient, fitting five to six bets on the same screen without scrolling.

Negative Bet Slip factors:

  • Bet slip defaults to a parlay option, which can be annoying for users who typically bet games separately. The default feels like a push into a potentially less advantageous bet type.
  • bet365 requires you to sign in to your account before accessing a bet slip. Other sportsbooks like FanDuel will allow users to select contests and various betting cells to see the potential payouts without logging in. This is frustrating for those who simply want to browse the lines and play around with possible wager options.
  • Like many other sportsbooks, bet365 requires users to enter the Same Game Parlays into the bet slip all at once. bet365's SGP experience is less accessible than Caesars' Bet Slip.

Unique Feature: "My Bets"

The bet365 app also features a "My Bets" feature within the bet slip. This app section allows users to track all current or settled bets and is a great way to track bets over time. My Bets are:

  • Easy to find and navigate after signing up with the bet365 bonus code
  • Looking at bets older than 48 hours requires users to open a separate menu where users have to navigate to a "Settled Bets" tab. From here, users can filter by specific date ranges. 
  • Easy to get in and out of the feature to continue using other parts of the app.
Bet365 Bet Slip Comparisons
 Bet Slip Comparisons as of October 2023

Final Takeaway: Needs Improvement. bet365 has decent features with its bet slip, but ultimately it feels outdated. Our experts preferred Caesars and FoxBET bet slips as an alternative, which make Same-Game Parlays extra convenient.

Mobile Sportsbook App Usability Comparison Summary

Selection Criteria bet365 Standing Best In Category
Ease of Logging in Great Caesars, bet365, theScore
Navigation Good DraftKings, FanDuel
Speed Average PointsBet, FanDuel, DraftKings
Game Density Good FanDuel, BetMGM, DraftKings
Bet slip Needs improvement Caesars, FoxBET

To analyze how the big brand sportsbooks size up pricing-wise, jump ahead.

bet365 Customer Feedback on App Stores

In addition to our experts' analysis, we have distilled what is available in the Apple App Store to provide a broader sample size for this assessment. Here are the advantages and challenges that the users have shared about their experiences using the bet365 mobile app:

Apple App Store Logo bet365 App Reviews in the Apple App Store

#5 in Sports - 4.8/5 Stars - 8.8K Reviews (October 2023) - Download at the Apple App Store

iOS User Positives BetRivers mobile app iPhone positives

     iOS User Negatives Negative bet365 iPhone feedback

      Better odds. bet365 users consistently enjoyed better odds and lines on this platform than in other sportsbooks.

      Freezing. Several iOS users have complained about the app freezing or glitching.

      Easy to use. Most users agree that the bet365 functionality is simple and easy to use. Finding odds and placing bets is more streamlined compared to many other apps.

      Slow real-time updates. Lagging real-time updates have been a concern for some users, impacting their ability to make in-game wagers effectively.

      In-game selection. Many applauded the broad selection of in-game bet options, giving users more ways to bet across various sports.

      Customer service. There were several complaints about slow and unhelpful customer service representatives. A common theme was that support was slow to respond and quick to try to end a conversation without sufficiently solving a user issue.

      Web Experience

      Like the bet365 app, it's desktop site is as streamlined. There are no ads, pictures, or creative displays to litter the onsite experience — it's all about betting.

      Bet365 Website Screenshot Bet365 Mobile App Screenshot
      bet365 Desktop Web Sportsbook bet365 Mobile Web Sportsbook

      Beauty is in the eye of the beholder, meaning that bet365's down-to-business look can be a pro to some and a con to others. Some new bettors might like having a robust selection of odds boosts and promotions each day, while others may enjoy the simplicity and lack of clutter as they try to log in and find their bets quickly.

      The navigation is easy to use, and it's organized similarly to other books. However, it can take some time for new users to find some secondary markets like game and player props at first until they become more familiar with the site.

      Banking at bet365

      bet365 can be a little more strict in their registration process as they use a "Know Your Customer" process that can require users to submit forms to verify their identity. It could take longer to open an account using the bet365 bonus code than with other sportsbooks. 

      While the process may be a little more cumbersome, it does add an extra level of account security so that users can rest assured that their information is protected.

      bet365 Deposit & Payout Options

      One of the best things about using a legal, regulated online sportsbook like bet365 is that you can be utterly worry-free about the security of your money. States and gaming boards place strict regulations on sportsbooks to protect consumers.

      Compared to offshore sportsbooks, you never have to stress being defrauded when you're ready to withdraw from your account using bet365. Signing up with the bet365 bonus code is completely safe.

      Payment methods include:

      • Bank transfer: Transfer funds to and from your Bank Account directly.
      • PayPal: PayPal is an e-wallet that customers can use to send money and receive withdrawals while protecting their private information. Some bettors may find PayPal especially useful for keeping their betting bankrolls separate from their other money.
      • Debit card/credit card: bet365 accepts Visa, MasterCard, and Maestro cards.
      • Cash: Cash deposits and withdrawals are only available at cashier cages in the Hard Rock Hotel Casino in Atlantic City, NJ.
      • Skrill: Skrill is an e-wallet like PayPal that customers can use to make deposits, receive withdrawals and make purchases online.
      • PayNearMe: Bettors can select PayNearMe to make cash deposits at their local 7-Eleven, Family Dollar, or CVS.
      • bet365 Mastercard: Get instant access to money once withdrawn to your bet365 Mastercard.
      • PaySafeCard: Prepaid vouchers for swift, secure, and instant deposits. Withdrawals must be done through Bank Wire.

      Minimum Deposit Amount

      bet365 has set a $10 minimum deposit amount. Once you sign up after using our bet365 bonus code, make sure to deposit $10 to start the process of getting your bonus bets like we've discussed above.

      Fastest Withdrawal Method

      The method you choose to withdraw your money will determine the payout speed. Users have applauded the bet365 Mastercard as a near-instant payout option. For those using bank transfer, debit/credit cards, or PayPal, the consensus is that payments arrive within 2-3 days from the withdrawal request approval. 

      bet365 Spending Controls

      Most legal sportsbooks have constructed user-facing self-imposed limit controls. These are effective ways to stop yourself from betting too much or be proactive about setting healthy betting limits. Configuring whatever setup helps you maintain responsible sports betting boundaries and educate yourself on intelligent betting practices. The following controls are available:

      • An Activity tracker. bet365 tracks user activity, including transactions, deposits, win/loss history, time of bets, and more, to help users understand their betting habits and potentially identify warning signs of gambling addiction.
      • Set Spending Limits. Accounts for both depositing and betting money. Deposit limits will help users manage the amount of money they can put into their account while spending limits will restrict the total amount of money an account can spend. bet365 also allows users to set session limits on their account, which can help monitor the amount of time spent on the app. 
      • Trigger Time-outs. Users can essentially put a hold on their account by putting it into "Time-Out" mode. The account will not accept any deposits or allow account holders to place any wagers for the designated Time-Out time. Once enacted, users cannot reactivate the account until the allotted period has elapsed. Users can still access the app to withdraw funds, though.
      • Proactive Self-exclusion. Ban yourself from using the app for a set time. Users who self-exclude will no longer be able to use the account or re-open it. 

      In addition to these resources, the Action Network has developed bankroll management educational materials to help ensure bettors have fun and establish sustainable behavior. 

      Betting Options & Sports Market Coverage

      Many U.S. sportsbooks use Kambi as an odds provider, which means you will likely see the same lines from one book to the next. Bet365 does not utilize Kambi--they have their own oddsmakers. You can often find disparities between their odds and the rest of the market. In many cases, users find bet365 lines more favorable than other sportsbooks. Why pay -115 when you can pay -110? For those savvy bettors that frequently line shop for the best odds, bet365 is a great book to have in your arsenal.

      Sport Markets Offered

      bet365 will have you covered on odds for most events, including iGaming. Here's a list of the sports markets offered to use the bet365 bonus code on:

      • Football: NFL, NCAAF, USFL, CFL, Virtual Football
      • Basketball: NBA betting, NCAAB, WNBA, International Leagues, Virtual Basketball
      • Baseball: MLB, College Baseball, International Leagues
      • Hockey: NHL, IIHF
      • Soccer: MLS, International Leagues, Champions League, World Cup, Europa League, Virtual Soccer
      • Golf: PGA, Ryder Cup, Presidents Cup
      • Tennis: ATP, WTA, ITF, UTR, Virtual Tennis
      • Australian Rules: AFL
      • Fighting: Boxing, UFC, Bellator, PFL
      • Cricket: Indian Premier League, World Cup, Virtual Cricket
      • Cycling: Featured events, Virtual Cycling
      • Darts: Premier League, PDC World Championship, European League, Virtual Darts
      • Esports: League of Legends, Call of Duty, DOTA2, VALORANT, Overwatch
      • Handball: Champions League, International Leagues
      • Lacrosse: NLL
      • Rugby: NRL, World Cup, Super League, World Cup, Challenge Cup
      • Table Tennis: WTT
      • Volleyball: International Leagues

      bet365 Bet Types Available

      Not only does bet365 attract bettors with favorable odds, but they also offer a wide variety of bet types to entice users to their platform. In addition to all the popular, standard bets you can get at any sportsbook, bet365 also offers:

      bet365 App Screenshot Bet Type & Example
      bet365 mobile app spreads

      Point Spreads: Spread betting is a bet on the margin of victory (the # of points won) in a game. Here is a screenshot of a spread bet located in the "Popular" bet type tab.

      Atlanta Hawks are -1.5 favorites over the Cleveland Cavaliers in a Point Spread at bet365.

      bet365 moneyline

      Moneyline: Moneyline betting is when you pick the outright winner of a game or event. In this case, Hawks or Cavaliers.

      Hawks are the favorite at -125 to the underdog Cavaliers at +105

      bet365 app totals

      Totals: Totals, also known as an over/under, are bets on the number of points both teams will combine to score in a game. 

      Pick either "Over" or "Under" 223.0 for the upcoming Hawks vs. Cavaliers matchup.

      bet365 halves Half Bets: Half-bets or Quarter bets let a bettor treat the first and second half as separate matches. Downloading our app can help you do this with ease.

      Moneyline, Spread, and Total bets are shown for just the 1st Half of the Hawks/Cavaliers game under the "Quarter or Half Props" tabs in the game menu.

      bet365 props Prop Bets: Short for a proposition, Prop bets wager not directly tied to the final score or outcome. 

      Player props for individual players to score the first field goal in the Heat/76ers game are listed under "Player Props" in the top in-game navigation.

      bet365 futures Futures bets: Futures bets are bets on an event outcome decided in the future (e.g., end-of-season results). 

      bet365 lists an extensive set of NFL outcome odds for the 2022-23 season.

      bet365 also offers things like early payouts that allow users to cash in on their wager before the event is even complete if their team reaches a certain advantage threshold (i.e., early NBA payout if the team you bet on gains a 20 point lead).

      bet365 Featured Bet Types

      Live Betting Same Game Parlay

      One unique feature that our experts had not seen with other sportsbooks was the ability to do live same game parlays. SGPs have become increasingly popular for sports bettors. SGP wagers must be submitted before starting a  game or contest. bet365 has created the functionality where bettors can put together an SGP while the action happens.

      bet365 live games

      Final Takeaway: Live same game parlays are a twist to a popular betting option. While this does seem like a fun and innovative betting market, it does seem limited to European leagues, which likely won't entice many American-based bettors.

      Watch Steve navigate placing a Same Game parlay bet below.

      European Market Coverage

      Because bet365 started as a European-based sportsbook, it's no surprise that it has some of the best coverage of European markets available. From international basketball, cricket, cycling, and soccer, bet365 is a go-to app for all betting internationally. As interest in soccer grows throughout the United States, bettors will likely find some of the more niche soccer markets and strong odds for the English Premier League, La Liga, Serie A, Ligue 1, and many other lower-level leagues.

      Final Takeaway: bet365 is second to none when it comes to international league coverage. This is a great app for those interested in European leagues for a variety of sports.

      bet365 Odds

      For NFL games and futures betting, check the current odds below.

      NFL Game Odds: Houston Texans vs. Atlanta Falcons

      Below is a selection of odds for the upcoming NFL game: Updated October 03, 2023 - Odds Provided by bet365 - Subject to Change

      Team

      Spread 

      Moneyline

      Total

      Houston Texans

      (+2.5) -110

      +120

      Over 41.5 (-110)

      Atlanta Falcons

      (-2.5) -110

      -140

      Under 41.5 (-110)

      bet365 Futures Odds

      Here are the NFL Championship futures odds offered by bet365: Updated October 03, 2023 - Odds Provided by bet365  - Subject to Change

      2023/2024 NFL Team  bet365 Futures Odds
      SF 49ers +500
      KC Chiefs +600
      PHI Eagles +700
      BUF Bills +700
      DAL Cowboys +900

      bet365 App Pricing vs. Other Sportsbooks

      While sign-up offers, promos, and user experience are crucial factors in selecting a sportsbook, the most sophisticated bettors are often worried about the price. We can compare books in this regard in a couple of ways:

      • Juice or Vig: This is the tax a sportsbook charges for a bet. The standard odds for a spread bet is -110, which means you have to pay $110 to win $10. That extra $10 is the tax the sportsbook takes as a cut.
      • Hold: Like the juice, the hold is defined as the percentage a sportsbook keeps for every dollar wagered. 

      Most online U.S. books have standard juice on your typical bets in states where betting is entirely online and not regulated by the state lottery. Often, there’s no significant difference between sportsbooks:  -110 on both sides of an NFL spread and the over/under is common. However, over time and Across markets, differences in pricing add up and contribute to your profitability as a bettor.

      By Sport Pricing Comparison

      Being a savvy sports bettor, line shopping across books is a valuable process. We've made some of these comparisons for you to help illustrate the value of line shopping, and the best sportsbook for different bet types and sports, on average. 

      Sportsbook Pricing Analysis parameters:

      • Data collected from January 1, 2022, to August 8, 2023 
      • Closing odds used (the odds 30 minutes before game-time) in calculations
      • Each data point is the average book-edge for the month
      • Each data point shown represents a percent of the book's edge

      The book with the lowest average book edge represents the best price.

      Best Pricing: Sportsbook Edge Averages by Sport (All Markets)

      Sport bet365 FanDuel BetMGM Caesars DraftKings
      NFL 4.44 4.62 4.89 4.92 4.38
      NBA 5.70 5.02 4.75 5.35 4.50
      MLB 4.13 3.60 3.45 5.80 5.34
      NCAAF 5.09 4.80 4.17 5.00 4.61
      NCAAB 4.62 5.00 5.03 5.48 5.49
      Total 4.82 4.66 4.64 5.40 5.27

      bet365 vs. Others Sportsbook Pricing Summary for all Markets:

      • bet365 the third best overall pricing, winning out in NFL and NCAAB in individual sports.
      • BetMGM excelled with the best overall pricing including MLB and NCAAF.
      • DraftKings priced in bettors' favor with NBA, while Caesars Sportsbook and FanDuel didn't excel in any single sport.

      Pricing Summary for Specific Markets:

      • Moneylines. bet365 had the third best moneyline pricing on average (4.03), specifically for NBA (3.92), and College Basketball (3.93). bet365 was also very competitive in NFL and NCAAF, coming in second for both of those sports.
      • Spreads. bet365 had the best pricing on spreads overall (4.89), but this is primarily driven by exceptional pricing on MLB spreads (3.78). It also priced the best for NFL spreads (4.55) and NCAAF spreads (4.75), but these were more competitive than MLB.
      • Totals. bet365 excelled with MLB totals (4.59) but fell short of FanDuel and BetMGM on average total (5.04). bet365 also featured the second best NFL totals (4.76) and best NCAAF totals (4.76).

      How Much Does "Sportsbook Pricing" Matter?

      These pricing differences are most apparent when the moneylines get bigger. For example, bet365 may have something like this:

      • Rams -200
      • Bengals +160

      Meanwhile, Caesars might have:

      • Rams -205
      • Bengals +175

      Even though Caesars has a slightly worse price on the Rams, it has a much better price on the Bengals because there is less vig "tax." One bet may not make much difference, but this pricing difference adds up to serious money over time.

      In terms of hold on moneylines, here’s how bet365 has compared with other U.S. books in the past. bet365, on average, has been very competitive vs. other books, ranking near the bottom of the list (which is a good thing in this case) in hold for a variety of different sports.

      Standard hold on moneyline markets typically falls in the industry's 4-4.5% range, with some higher books approaching 5% or more. bet365 generally is right around the 4% mark, which is great for bettors. It may seem like these are minor differences, but the prices can add up over the long term.

      Of course, some books offer high holds on moneylines but better odds on things like player props. We have seen it is on the higher end, often offering odds both ways of -120, whereas many books are around -115 and the best are -110 (like major sport spread markets).

      Get an overview about the benefits of line shopping your odds, from Action Network's Matt Mitchell. He's a seasoned bettor and oversees the flagship Action Network Podcast.

      bet365 Casino Bonus

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      bet365 News
      • Women's NCAA Tournament: Printable Bracket

        Andrew Lynch
        Mar 13, 2023 UTC
      • Sports Betting Legalization Tracker: Several States Consider Legislation

        Sam McQuillan
        Sep 9, 2021 UTC
      • April Sports Betting Breakdown: Florida, New York, Arizona & Maryland

        Ryan Butler
        Apr 29, 2021 UTC
      • New York Sports Betting Q&A Gives Tiny Hope for More Books

        Ryan Butler
        Apr 27, 2021 UTC

      Steve Petrella is a senior editor for The Action Network covering college football, educational content, and editorial operations. He's a Penn State grad now based in New Jersey who enjoys great punting, clock-killing drives, and turnovers in the red zone.

      More from Steve Petrella
      bet365 Sportsbook FAQs
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