bet365, a long-time stalwart in the European betting market, has made its way to the United States, starting in New Jersey, where the book takes mobile wagers. They've yet to expand into other states, but given their presence abroad, we wouldn't be surprised to see them make a play for a more significant market share in the future.

Promo Codes & Bonus Offers

Get $500 in Bet Credits
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100% deposit match
Only 1x rollover
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Get $500 in Bet Credits
Claim Now
100% deposit match
Only 1x rollover
$10 min deposit

Bet365 Sportbook Review Chart


While bet365 is one of the more critical European books, they haven't pushed hard for U.S. market share yet. They've launched online betting in only New Jersey, and they've been less aggressive than their competitors in adding a ton of users, as shown by their industry-worst sign-up offer. They excel vs. their competition with simplicity and fair pricing. If you're looking for a sportsbook that will give you reliable odds and is easy to use, bet365 is a worthy addition to your betting portfolio.

bet365 Bonuses & Promotions

Bonuses & Promos from Bet365 - 2.0 / 5 Stars

If you're looking to take advantage of sign-up offers, bonuses and promotions, bet365 is definitely light in those categories. Their sign-up offer of $100 in free bets is the lowest in the U.S. industry, and they have just a few regular promos they run on their site for existing users. Read More

Mobile App & Website

Bet365: Sports Betting Mobile App - 3.5 / 5 Stars

bet365's site and app certainly won't blow you away, as it's seemingly designed to be simple and easy to use for bettors. There's no focus on advertisements or promotions, and it's quick and easy to use. Read More

Registering & Cashiering at bet365

Bet365: Registering & Cashiering - 3.5 / 5 Stars

We haven't heard of issues registering or depositing and withdrawing at bet365. That's one of the advantages of betting with a legal, regulated sportsbook in the U.S. -- you don't have to worry about being defrauded or getting your money. Read More

Betting Options

Bet365: Betting Options - 4.5 / 5 Stars

bet365 offers just about anything and everything under the sun you'd like to bet on, whether it's major sports and significant markets like NFL spreads to niche sports like darts or more niche markets like derivatives. They're one of the few books to offer odds on eSports, a growing category worldwide and especially in the U.S. Read More

bet365 vs Other Sportsbooks

Bet365: Competitor Comparison - 4.0 / 5 Stars

Each sportsbook has its pros and cons. While bet365 really lacks in sign-up offers and promotions, they do excel in the things regular bettors are interested in -- getting fair odds on a variety of markets. Read More

bet365 Bonuses & Promotions

It's good to have variety with sportsbooks, and the magnitude of the pros and cons for each depends on the specific user. Bet365 is definitely down the list in terms of promotions and offers, as they're less aggressively trying to acquire new users compared to their competition in the U.S. However, they make up for it with mostly fair pricing and some excellent features for bettors, like their cash-out feature, which allows users to make a return on their bet before the event is over, allowing you to hedge or lock-in known profits.

The Action Network users can get up to $100 in bet credits from bet365. It's not the best offer in the industry by any means, but it's worth taking advantage of when you're opening your account.

The fine print:

  • In order to get the sign-up offer of up to $100 in bet credits, you must open an account and deposit at least $10.
  • It's a direct, 1-for-1 deposit match, so in order to get $100 in bet credits, you must deposit at least that amount and use that money to make your initial bets.
  • Whereas most offers give money up front and then require a rollover to withdraw those funds, bet365 does it the opposite way: You will receive up to $100 in bet credits once you make wagers with your own cash for that amount. Any subsequent winnings from bet credits can be immediately withdrawn.
  • In order to qualify for the bet credits, you must make your qualifying bets within 30 days of opening your account.

Note that bet365 almost never offers event-based promotions like you'll see with most other books around the industry. This offer isn't the greatest, but it's likely the only one you'll see from bet365, so make sure to use it when you sign up for an account.

Get $100 in bet credits
Get $100 in bet credits from bet365.

Mobile App & Website

All in all, bet365's app is robust, simple, and easy to use. It doesn't have many bells and whistles like their competitors, but hardcore bettors will likely find that refreshing.

Web Experience

Like the app, bet365's desktop site is about as simple as they come. There are no ads, pictures, or creative displays littered on the page -- it's all about betting.

Again, beauty is in the eye of the sportsbooks beholder, and this can be a pro to some and a con to others. Some new bettors might like having a robust selection of odds boosts and promotions each day, while others may enjoy the simplicity and lack of clutter as they try to log in and find their bets quickly.

The navigation is easy to use, and it's organized similarly to other books. It can be difficult for new users to find some secondary markets like game and player props if you don't know where to look when you first visit the site.

Registering & Cashiering at bet365

It's important to note that every sportsbook and every state can be different when it comes to registrations and deposit/withdrawal options. Some books are online-only, whereas some have online books connected to a brick-and-mortar casino where you can open an account and conduct transactions.

bet365 can be a little more strict in their registration process -- they use a "Know Your Customer" process, requiring users to submit forms to verify their identity. That means it could take a bit longer to open an account than other sportsbooks that may have a quicker flow.

Payout Speed

Again, one of the best things about using a legal, regulated online sportsbook like bet365 is that you can be utterly worry-free about your data and money. States and gaming boards place strict regulations on sportsbooks and ensure that consumers are protected at every step. Compared to offshore sportsbooks, you never have to stress about being defrauded or getting your money when you're ready to withdraw from your account.

bet365 has every payout and deposit option in the book, including:

  • Bank account
  • Credit card
  • Debit card
  • Prepaid card (PaySafeCard)
  • PayPal
  • PayNearMe
  • Cash
  • E-Check

Spending Controls

Most legal sportsbooks have self-imposed limiting controls in place, and bet365 is no different. These are effective ways to stop yourself from betting too much if it’s becoming a problem or to be proactive about setting healthy limits for yourself. We recommend configuring whatever set up helps you maintain responsible boundaries and educating yourself. The controls bet365 offers include: 

  • Player Limits: Limit your deposits by day, week, or month of the year.
  • Self Exclusion: Ban yourself from using the app for a set time.
  • Cool Off: Prevent yourself from depositing or placing bets for a set period while still accessing the app.

In addition to the bet365-provided resources, The Action Network has developed bankroll management educational materials to help ensure bettors have fun and establish sustainable behavior. 

Get $100 in bet credits from bet365.
Get $100 in bet credits

Betting Options

Many U.S. books use Kambi, an odds provider, which means that you'll see the same lines across most of those options. bet365 is not in that group, which means you can often find disparities between their numbers and the rest of the market. One of the essential things a bettor can do is line shop -- why pay -115 when you can pay -110? -- and bet365 is a great book to have as part of that betting portfolio.

Bet types available

Again, if you're interested in betting something, bet365 will likely have odds on it. They're a big book worldwide and have been in the sports betting industry for a long time, and it shows with the number of bet types and sports they offer. You can find a ton of player props, game props, derivatives, etc.

That’s in addition to all the popular, standard bets you can get at any sportsbook — point spreads, totals, moneyline, first half derivatives, etc. These include:

  • Spreads
  • Moneylines
  • Totals
  • First half
  • Second half
  • Player props
  • Futures

Sports Markets Offered

In general, bet365 offers just about every sport legally allowed by the legislation in New Jersey. They stand out by offering eSports odds, including League of Legends, one of the world's most popular games. Very few books or states offer odds on that market, so bet365 is one of your only choices if you're interested in that.

  • NFL
  • NBA
  • MLB
  • NHL
  • College football
  • College basketball
  • Hockey
  • Soccer
  • Tennis
  • Australian Rules Football
  • Boxing
  • Cricket
  • Cycling
  • Darts
  • eSports
  • Golf
  • Handball
  • Motorsports
  • Rugby
  • Snooker
  • Table tennis
  • Virtual sports
  • Other Available bet365 Markets
    There are tons of other leagues available within each sport, too. Bet365 also offers live betting, which is growing in popularity within U.S. sports betting.

    bet365 vs Other Sportsbooks

    While sign-up offers, promos, and user experience are crucial factors in selecting a sportsbook, the most sophisticated bettors are often worried about the price. We can compare books in this regard a couple of ways:

    • Juice: Also referred to as the “vig,” this is the tax a sportsbook charges for a bet. The standard odds for a spread bet is -110, which means you have to pay $110 to win $10. That extra $10 is the tax.
    • Hold: Like the juice, the hold is defined as the percentage a sportsbook keeps for every dollar wagered. It’s a better metric to measure for moneylines, for example.

    Most online U.S. books -- in states where betting is entirely online and not regulated by the state lottery, at least -- have standard juice on your typical bets. Take, for example, the juice on spread bets for the NFL. There’s no major difference between sportsbooks: It is common to get -110 on both sides for both the spread and the over/under.

    In terms of hold on moneylines, here’s how bet365 has compared with other U.S. books in the past. Bet365, on average, has been very competitive vs. other books, ranking near the bottom of the list (which is a good thing in this case) in hold for a variety of different sports.

    Standard hold on moneyline markets typically falls in the 4-4.5% range around the industry, with some higher books approaching 5% or more. Bet365 we often find right around the 4% mark, which is great for bettors. It may seem like these are minor differences, but the prices can really add up over the long-term.

    Of course, some books offer high holds on moneylines but better odds on things like player props. We have seen that bet365 is on the higher end there, often offering odds both ways of -120, whereas a lot of books are around -115 and the best are -110 (like major sport spread markets).

    All in all, bet365 is a great book to add if you're trying to line shop (and you should). While you might find better odds elsewhere on niche markets like props for things like moneylines, futures, and outright bets, you'll often see that bet365 is right in the mix for the best line among their competition.

    Bet365 Review

    bet365, a long-time stalwart in the European betting market, has made its way to the United States, starting in New Jersey, where the book takes mobile wagers. They've yet to expand into other states, but given their presence abroad, we wouldn't be surprised to see them make a play for a more significant market share in the future.

    Bet365 Sportsbook Review Chart
    Mobile App
    Registering & Cashiering
    Bonuses & Promotions
    Bet Type Offering
    Live Betting

    bet365's app doesn't have a lot of bells and whistles, but it doesn't need 'em. It's clearly an app built for bettors, by bettors. The sportsbook's offer to new customers ($100 in free bets) leaves a lot to be desired, though.

    Sports you can bet at bet365

    In addition to pregame bets, bet365 offers one of the most robust live betting platforms available in the U.S.


    College Football
    College Basketball
    NHL + other hockey leagues
    Motor Racing
    Cricket and more

    Registering at bet365

    Registering at bet365 is a little more time consuming than some other books. Occasionally, you'll be prompted to submit a utility bill to verify your address.

    Creating An Account Requires

    First Name
    Last Name
    Date of Birth
    Cell Phone Number
    Last 4 of SSN
    2 Security Questions
    PIN number

    Making Deposits at bet365

    bet365 gives users a number of ways to deposit funds.

    Deposit Options

    Online banking

    Making Withdrawals at bet365

    How to take money out of your bet365 account.

    Withdrawal Options

    Online Banking
    bet365 Mastercard

    Bet365 Benefits

    NFL Early Payout Offer

    If the NFL team you’re backing on the moneyline takes a 17-point advantage, bet365 will pay out your bet, even if it ends up losing. This is true both for straight-up NFL moneyline bets and those included within parlays.

    This promotion runs through the Super Bowl.

    NBA Early Payout Offer

    In addition to its NFL promotion outlined above, bet365 will also pay out all NBA moneyline bets as if they won when your team gains a 20-point advantage. The promotion extends to both straight bets and those included within parlays.

    This promotion runs through the end of the NBA regular season.

    NHL Early Payout Offer

    Teams blowing three-goal leads is more common than you’d think in the NHL, but if you placed your wagers at bet365, you’re protected against suffering such a bad beat. The sportsbook will pay out all NHL moneyline bets where your team gains a three-goal advantage for the entirety of the regular season.

    This applies to both straight bets and those included within parlays.

    Multi-Sport Parlay Bonus

    Bet365 incentivizes its users to place multi-sport parlays by paying out additional winnings when they hit. The sports eligible for this promotion: NFL, NCAAF, CFL, NBA, WNBA, NCAAB, MLB and NHL. The markets eligible for this promotion: Spread, run line, puck line, over/under, first half spread, second-half spread, first-half over/under, second-half over/under and moneylines.

    Below is a breakdown of the bonus amounts (calculated as a percentage of your winnings). These bonuses will only be paid out if you hit your parlay, but they are added to your cash balance, so they’re immediately available to be withdrawn if you’d like.

    European Soccer Parlay Bonus

    The concept here is the same as outlined above for the cross-sport parlay but specifically for soccer. The eligible soccer leagues are: English Premier League, Italian Serie A, Spanish Primera Liga, German Bundesliga 1 or Group and Knock Out Stages of the UEFA Champions League.

    The parlay must contain three or more bets on either the full-time result or the result/both teams to score markets.

    The bonus will be paid out in cash if you win your bet and is tied to the number of teams in your parlay. Here’s a breakdown:

    Tennis Parlay Bonus

    Bet365 is known, in part, for its extensive tennis offerings, so it’s no surprise that the sportsbook also offers a robust tennis parlay promotion.

    The promotion is for all tennis parlays containing the following bet-types for both singles and doubles matches: to win match, first set winner, set winner. The qualifying events include any Grand Slam, ATP, WTA or Challenger Tour matches, along with Davis Cup and Fed Cup.

    Here’s the breakdown of bonuses, which will be paid out in cash if you win your paraly and are tied to the number of legs included:

    Bet365 Customer Service

    Bet365’s customer service team is available 24/7 by phone at 1-866-273-0934 or on their live chat function on their website.

    Frequently Asked Questions

    • Is bet365 legit?

    bet365 is indeed legit and you do not need to be worried about being scammed. The company has been around be many years in the European market, and it is licensed to offer sports wagering in the U.S. As such, it is required to abide by its terms and conditions and pay out all winning bets.

    • What is the minimum bet amount for bet365?

    You can make bets on bet365 under $1 and requires only a $5 initial deposit.

    • Does Bet365 offer live betting? 

    Yes, users can live bet most markets both on their website or in their app.

    • Can users cancel a bet?

    No, bet365 does offer particular Cash Out and Edit Bet options that can affect in-game bets. 

    • Does Bet365 help users limit their risk?

    Yes, bet365 allows you to set deposit, spend, session and time limits on your account. There is a self-exclusion option as well through the Division of Gaming Enforcement in New Jersey. Check out their Player Protection page for more information. Further, if you or someone you know has a gambling problem and wants help, call 1-800-Gambler.

    The Action Network Staff is a group of seasoned, passionate bettors that are always invested in finding the best action and odds around.