Terms of Participation

Organizer

The Feast Week Challenge (the “Challenge”) is organized by Better Collective USA, Inc., with a registered office at 61 West 23rd Street, Second Floor, New York, New York 10010 (the “Organizer”). The Organizer is the owner and operator of actionnetwork.com and the @Playbook account on X (formerly Twitter).

Eligibility

1. Participation in the Challenge is open only to individuals who:
   • Are 21 years of age or older;
   • Are legal residents of the United States or Canada;
   • Maintain an active creator account participating in the Playbook Creator Network (“Creators”).
2. By participating in the Challenge, you (“Participant,” “You,” “Your”) agree to abide by these Terms of Participation and the Organizer’s Privacy Policy.
3. Employees of the Organizer (including full-time, part-time, and temporary employees) are ineligible to participate.
   Independent creators, influencers, and third-party partners participating in the Playbook Creator Network are expressly eligible.

Start and Closing Date

1. The Challenge begins on November 24, 2025, at 12:00 AM ET and ends on November 30, 2025, at 11:59 PM ET (the “Challenge Period”).

How to Participate

1. Participation in the Challenge is free of charge.
2. To enter, Participants must:
   • Be active members of the Playbook Creator Network.
   • Publish content on X during the Challenge Period promoting Playbook;
   • Tag @playbook in each qualifying post;
   • Ensure that the content generates measurable link clicks via the trackable link provided by the Organizer.
3. Only posts published during the Challenge Period with the required @playbook tag.
4. Participants are responsible for ensuring their link tracking is functioning correctly. Posts without valid tracking data will not count toward the Challenge.

Selection of Winners

1. A total of five (5) Participants (the “Winners”) will be selected.
2. Winners will be determined solely based on the highest number of valid link clicks driven on X during the Challenge Period, as recorded by the Organizer’s tracking system.
3. The Organizer’s calculations and recorded metrics are final and binding.
4. In the event of a tie, the Participant whose qualifying post was published earlier will be ranked higher.

Prizes

1. The total prize pool for the Challenge is USD $2,500 (the “Prize Pool”).
2. The Prize Pool will be distributed among the five (5) Winners at the Organizer’s discretion, with amounts communicated directly to Winners.
3. Prizes will be paid via cash transfer, digital payment, or equivalent method determined by the Organizer.
4. Winners will be publicly announced on the @playbook account within twenty-one (21) days following the end of the Challenge Period.
5. Winners will be contacted via direct message on X or the email they provided when joining the Creator Network.
6. Winners must provide any information required to process payment within five (5) days of being contacted. Failure to do so will result in forfeiture of the Prize.
7. Prizes are non-transferable, non-exchangeable, and may be subject to applicable taxes. Winners are solely responsible for any tax obligations arising from receiving a Prize.

General Conditions

1. The Organizer reserves the right to disqualify any Participant who violates these Terms, manipulates or attempts to manipulate the tracking system, or engages in fraudulent or misleading behavior.
2. The Organizer may, at its sole discretion, modify, suspend, or terminate the Challenge if technical or other issues compromise its integrity.
3. By participating, you consent to the Organizer using your name, username, likeness, and submitted content for promotional purposes related to the Challenge, without additional compensation unless prohibited by law.
4. The Organizer is not responsible for technical errors, platform outages, link-tracking failures, or other issues outside its control.

Privacy

Information collected from Participants will be processed in accordance with the Organizer’s Privacy Policy. Participation in the Challenge constitutes acceptance of such processing.

Governing Law

The Challenge and these Terms are governed by the laws of the State of New York, without regard to conflict-of-law principles.