William Hill

William Hill, the largest retail sportsbook in America, is officially live with mobile betting in New Jersey, Colorado, West Virginia, Indiana and Illinois. As one of the most established sportsbooks in the world (William Hill also has a large presence in the UK), the book has less to do in the way of winning over customers who are already familiar with the brand.

Promo Codes & Bonus Offers

$500 Risk-Free First Bet
Claim Now
Deposit using code ACTIONRF
First bet is risk-free
Get refunded up to $500 if your bet loses
$500 Risk-Free First Bet
Claim Now
Deposit using code ACTIONRF
First bet is risk-free
Get refunded up to $500 if your bet loses

William Hill Sportbook Review Chart


William Hill, founded over 50 years ago in England, is one of the biggest names in sports betting world-wide. They are a veteran to the space, which should give new bettors confidence in their product. They have a good, easy-to-use website and app, and they consistently give out some of the best promotions in the U.S. market to help new customers build a bankroll early on. They're definitely a worthy addition to your betting portfolio.

William Hill Bonuses & Promotions

Bonuses & Promos from William Hill - 4.5 / 5 Stars

The William Hill sign-up offer is admittedly pretty standard across the industry: a $500 free bet for Colorado, West Virginia, Indiana and New Jersey customers or a $300 free bet for Illinois customers. Where they stand out, though, is with ongoing promos throughout the year. For example, this NFL season they have run a promo with The Action Network where you can win $100 on a $5 bet if the team you bet covers a point spread of +50 -- a "no-brainer." Read More

Mobile App & Website

William Hill: Sports Betting Mobile App - 4.5 / 5 Stars

William Hill's app is easy to navigate, fast and user-friendly to bettors. We have heard that at times it can freeze or be slow during peak hours, but we've generally had little problems with it. Most books are better on web than app, but William Hill provides a pleasant experience on both mediums. Read More

Registering & Cashiering at William Hill

William Hill: Registering & Cashiering - 4.0 / 5 Stars

We haven't had issues depositing or withdrawing funds at William Hill in our tests, but we have received some user feedback about period challenges in the withdrawal process. That's something we'll continue to test and keep our eyes on, but in general William Hill is definitely a book you can trust with your money. Read More

Betting Options

William Hill: Betting Options - 4.5 / 5 Stars

Some U.S. books like Circa Sports try to open markets themselves. William Hill isn't in that class -- most books aren't, to be fair -- but they're competitive across the industry in their offerings. They offer good in-game betting options, although their markets aren't quite as expansive as some other books. Read More

William Hill vs Other Sportsbooks

William Hill: Competitor Comparison - 4.0 / 5 Stars

William Hill is going to be one of the major players in the U.S. betting space for years to come, especially after their deal with Caesars. They are reliable and provide a good site and app for users; the biggest knock on them is that their prices for bets are definitely on the high side vs. their competitors. Read More

William Hill Bonuses & Promotions

Sports betting is very tough -- you're trying to predict the future, after all, and there are a ton of variables. Making things more difficult is that it costs money to place bets: All sportsbooks around the world charge a "vig" -- also known as the juice or tax -- on each bet. A 50% win rate will actually cause you to lose money long-term. That's why taking advantage of promos, odds boosts, and +EV situations is so vital, especially for new bettors just getting into the space. William Hill is one of the stronger books to help customers do just that.

Mobile App & Website

All in all, William Hill provides a good site and app for bettors.

Web Experience

One thing you'll notice right away on William Hill's main sportsbook page is that it's not littered with a ton of odds boosts, promos and links off to casino pages or advertisements; those things are all pretty common with other major U.S. books.

They rely on simplicity, which is nice for bettors who just want to log on and find a bet quickly to make. The navigation is very easy to use: You can quickly identify a market, and the site and app are fast to load.

They also provide a solid live betting experience, displaying the score at the top of each game's market page so you know what's going on in that game at all times. They also offer interesting in-game markets, which are becoming more and more popular in U.S. betting.

Registering & Cashiering at William Hill

Each sportsbook and state is different, be it due to company policies or state-by-state regulation and betting legislation that have different rules. In general, William Hill has standard deposit and withdrawal options in line with the rest of the industry.

Payout Speed

One of the biggest advantages betting with William Hill or any other legal U.S. books is the customer protections put in place. Each book is regulated by some state-wide body -- typically a casino commission, although some states are run by the lottery board -- which means there are very strict rules put in place to protect your information and money. You also never have to worry about being defrauded or getting your withdrawals.

William Hill has every payout and deposit option in the book, including:

  • Bank account
  • Credit card
  • Debit card
  • Prepaid William Hill card (Play+)
  • PayPal
  • Casino cage
  • PayNearMe
  • E-Check

Spending Controls

Most legal sportsbooks have self-imposed limiting controls in place, and William Hill is no different. These are effective ways to stop yourself from betting too much if it’s becoming a problem or to just be proactive about setting healthy limits for yourself. We recommend configuring whatever set up helps you maintain responsible limits, and educating yourself. The controls William Hill offers include: 

  • Deposit and Spend Limits: Limit your deposits and wagers by day, week, or month of the year.
  • Daily Time Limit: You can set a maximum amount of time you want to allow yourself to be logged into your account.
  • Cool Off: Prevent yourself from depositing or placing bets for a set period of time, while still accessing the app.

In addition to the William Hill-provided resources, The Action Network has developed bankroll management educational materials to help ensure bettors have fun and establish sustainable behavior. 

Betting Options

William Hill won't blow you away with the amount of markets they list, but they're consistent with all of the ones that the majority of bettors would be interested in. They do have a more expansive live betting product than some other books, likely because of their veteran status in the industry -- they've been around for a while, and they originated in Europe, where in-game betting is more common than the U.S. currently. All in all, you likely won't be disappointed with what you can bet on at William Hill.

Bet types available

William Hill is pretty standard for most major U.S. books. They obviously offer the major markets like spreads and totals for NFL games, while also listing a variety of game and player props and other more niche markets.

And again, you'll find all of the popular, standard bets you can get at any sportsbook — point spreads, totals, moneyline, first half derivatives, etc. These include:

  • Spreads
  • Moneylines
  • Totals
  • First half
  • Second half
  • Player props
  • Futures

Sports Markets Offered

In general, William Hill isn't going to open markets -- AKA be the first book in the world to list odds for an event -- but that only matters for a small percentage of bettors. They are definitely competitive in their offerings for sports, and they stand out as one of the better books for live betting.

  • NFL
  • NBA
  • MLB
  • Hockey
  • College football
  • College basketball
  • Golf
  • Soccer
  • Tennis
  • Boxing
  • Darts
  • Table tennis
  • Rugby
  • Other Available William Hill Markets
    There are tons of other bet types within each sport, whether it's prop bets, alternate lines on spreads, in-game opportunities and more.

    William Hill vs Other Sportsbooks

    While sign-up offers, promos and user experience are all crucial factors in selecting a sportsbook, the most sophisticated bettors are often worried about the price. We can compare books in this regard a couple of ways:

    • Juice: Also referred to as the “vig,” this is the tax a sportsbook charges for a bet. The standard odds for a spread bet is -110, which means you have to pay $110 to win $10. That extra $10 is the tax.
    • Hold: Similar to the juice, hold is defined as the percentage a sportsbook keeps for every dollar wagered. It’s a better metric to measure for moneylines, for example.

    Most online U.S. books -- in states where betting is entirely online and not regulated by the state lottery, at least -- have standard juice on your typical bets. Take, for example, the juice on spread bets for the NFL. There’s no major difference between sportsbooks: It is commonplace to get -110 on both sides for both the spread and the over/under.

    In terms of hold on moneylines and futures, however, William Hill is on the higher side compared to most other sportsbooks. Further, when you look at non-major markets -- think player or game props, for example -- the juice can be pretty steep. Again, -110 is commonplace for major markets, and some books will even offer those odds for prop bets and more niche markets, although -115 is fairly standard. William Hill, for reference, often offers those at -118/-120 either way or higher.

    All in all, if you're just interested in betting the major markets at a reputable, good-to-use book, William Hill certainly qualifies. If you like diving into more niche markets, just note that you'll be paying a higher price than some other places.

    William Hill Review

    William Hill, the largest retail sportsbook in America, is officially live with mobile betting in New Jersey, Colorado, West Virginia, Indiana and Illinois. As one of the most established sportsbooks in the world (William Hill also has a large presence in the UK), the book has less to do in the way of winning over customers who are already familiar with the brand.

    William Hill Sportsbook Review Chart
    Mobile App
    Registering & Cashiering
    Bonuses & Promotions
    Bet Type Offering
    Live Betting

    It's very easy to deposit into your William Hill account and place your first bet. William Hill's mobile app isn't the most sophisticated, but it's among the most reliable sportsbook app in New Jersey, Colorado, West Virginia, Indiana and Illinois from a tech perspective.

    Sports you can bet at William Hill

    In addition to pregame bets, William Hill also offers live wagering on many of the sports listed.


    College Football
    College Basketball
    NHL + other hockey leagues
    Motor Racing
    Tennis and more

    Registering at William Hill

    Signing up for a William Hill account won't take you more than a few minutes.

    Creating An Account Requires

    First Name
    Last Name
    Date of Birth
    Cell Phone Number
    2 Security Questions
    Last 4 of SSN

    Making Deposits at William Hill

    William Hill gives users a number of ways to deposit funds.

    Deposit Options

    ACH (eCheck)
    William Hill Prepaid Card
    Cash inside sportsbook

    Making Withdrawals at William Hill

    How to take money out of your William Hill account.

    Withdrawal Options

    ACH (eCheck)
    William Hill Prepaid Card

    William Hill Benefits

    Hail Mary Parlay

    If you parlay three or more legs on a Saturday college football parlay, you can get 10% back on all of you losing parlay wagers, provided you bet a minimum of $10 with total parlay odds of +300. The maximum credit you can receive is $50.

    Saturday Upset Special Offer

    If you place a moneyline bet on a +300 or greater underdog, you can earn up to 100% cash back if the team you bet on loses by six points or fewer. This promotion requires a $10 minimum bet to qualify.

    Thursday Night Feature

    William Hill runs various promotions for Thursday Night Football. Check back on gameday for all of the details, but here’s an example: If you bet on a player to score the first touchdown, but he actually ends up scoring the last touchdown, William Hill will pay out a 200% bonus (up to $50).

    Hardwood Live

    If you place $200 worth of cumulative in-game basketball wagers in a given week, you can earn up to $100 in bonuses, as long as your bets are on live point spreads, over/unders or moneylines shorter than -500. This applies to both college and professional basketball. To receive the full $100 bonus, you must bet $2,500 on basketball in qualifying in-play wagers in a given week. If you don’t reach that threshold, you’ll get $10 in bonuses. Experience the thrill of live betting, and earn money in the process!

    Pick Your Six

    If you place a $25+ point spread bet on six different pro games, you’ll have a chance at a $250 bonus and a $2500 jackpot if you go 6-0! All of the wagers must be placed on Sunday.

    William Hill Customer Service

    William Hill’s customer service team is available 24/7 by phone at 1-866-273-0934 or on their live chat function on their website.

    Frequently Asked Questions

    • Is William Hill legit?

    William Hill is indeed legit and you do not need to be worried about being scammed. It is licensed to offer sports wagering within specific states, and as such, it is required to abide by its terms and conditions and pay out all winning bets.

    • What is the minimum bet amount for William Hill?

    You can make bets on William Hill starting at $2. 

    • Does William Hill offer live betting? 

    Yes, users can live bet most markets both on their website or in their app.

    • Can users cancel a bet?

    No. William Hill does offer Cash Out and Edit Bet options that can affect in-game bets. 

    • Does William Hill help users limit their risk?

    Yes, William Hill allows you to set deposit, spend, session and time limits on your account. Check out their Responsible Gaming page for more information. Further, if you or someone you know has a gambling problem and wants help, call 1-800-Gambler.

    The Action Network Staff is a group of seasoned, passionate bettors that are always invested in finding the best action and odds around.