MLB Signs Sports Betting Deal with FanDuel
Eric Bolte, USA Today Sports.
- FanDuel is now an authorized gaming partner of MLB, giving the company access to the league's official data.
- The sportsbook says that in-play betting accounts for more than 50% of its business.
Major League Baseball announced on Thursday its second authorized gaming operator deal, striking an agreement with FanDuel.
The deal allows FanDuel to use MLB logos on tie betting platforms both at retail and mobile and includes the rights to the league’s official data.
Leagues have pitched to betting operators that buying the official data is important because it is quicker than third party data, which is important for in-play wagering.
FanDuel says that more than 50 percent of its sportsbook business involves in-play bets.
Whether in-play data is necessary for a sport as slow as baseball is of debate, but the league has effectively convinced three operators to buy its data — DraftKings, FanDuel and MGM, which is the official gaming and entertainment partner of the league.
Pitch-by-pitch and batter-by-batter in-play wagering is expected to increase the interest in games and the overall handle.
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