Maxi Marterer finished the job for us yesterday in style — breaking the blistering serve of Ivo Karlovic at 3-2 in the decisive set. He did so just when it appeared (for two-plus hours) like no break would come. Time to look ahead to Friday’s card with a little bit of panache to find some ATP betting value.

Action kicks off from the California desert tomorrow at 2 p.m. ET. Without further ado, let’s dive into Friday’s daily hitter and two other value looks.

Access Premium Insights

Unlock this article and get unlimited access to all of the data-driven analysis from the sharpest minds in sports betting and daily fantasy sports.

Start Your Free TrialAlready a Sports Action member? Sign in

© Geoff Burke-USA TODAY Sports