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NFL Partners with OLG & PROLINE + Sportsbook in Canada

NFL Partners with OLG & PROLINE + Sportsbook in Canada article feature image
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Photo by Robin Alam/Icon Sportswire via Getty Images. Pictured: NFL logo

History has been made — the NFL has joined forces with the OLG to form the very first American football sportsbook partnership in Canada.

This partnership came about a week before Super Bowl LVI.

The Ontario Lottery Gaming Commission (OLG) is gearing up for a successful year after announcing their new iGaming market launch on April 4.

In addition to Ontario’s new iGaming market launch, this new partnership will bring in a great deal of revenue and exposure for the Super Bowl and the 2022-23 NFL season.

Here are the details of this partnership:

  • Exclusive events and promotions throughout retail locations and social media accounts
  • Player promotions
  • NFL content published on OLG and the NFL’s site
  • Weekly NFL show titled “Game Plan”
  • A five-year contract

On the other end, this historic deal includes OLG-owned Canadian sportsbook PROLINE will be exclusively part of the NFL partnership.

PROLINE + Partnership Details

PROLINE + benefits the most from the OLG-NFL partnership because bettors can place their wagers on their mobile devices or at participating retail locations.

Here’s what to expect from PROLINE + moving forward:

  • Exclusive NFL promos
  • NFL Player Props
  • Unique NFL bets not found on any other sportsbook

The other sportsbooks launching on April 4 in Ontario will look to secure their own partnerships in the future in order to stand out in one of the largest markets in North America.

For more updates, check out our Ontario sports betting page ahead of their upcoming market launch.

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