NBA Top Shot Users More Than Doubles in Latest Pack Drop (Feb. 26)
NBA Top Shot isn’t slowing down yet based on the numbers of Friday’s latest pack drop.
More than 200,000 users waited in line for the release of a Premium Pack (Series 2, Drop 1) drop, Dapper CEO Roham Gharegozlou told The Action Network. Dapper is the company behind NBA Top Shot. Each pack of the latest release was available for $99. That comes out to more than $1 million in revenue.
Only one out of every 18 people in line will be able to buy one of the 10,631 available packs.
The drop was supposed to happen on Thursday but was delayed until 12 p.m. ET on Friday due to what the company called “issues with bots”.
“This was the largest and smoothest pack drop ever for NBA Top Shot thanks to the team working round the clock,” Gharegozlou said. “Over 202,000 people in line, most of whom don’t yet own a top shot! Only 10,000 will walk away with a pack today, but we’ve proven the systems can scale and will be doing future releases for the 190,000 that have missed out on this drop. We put in very aggressive anti-bot protection and it is paying off.”
NBA Top Shot is the latest NFT craze, where users can buy digital highlights rather than physical cards. A LeBron James dunk owns the biggest sale to date at $208,000. It’s one of four sales of at least $100,000.
In the last 30 days, the Top Shot marketplace has generated $206 million in sales.
Find the top-10 Top Shot sales to date here.