Delaware North has officially entered a new era in online gaming with the launch of Ember Casino in New Jersey. The move marks a major rebrand of its digital gaming operations, replacing the Betly platform with a more modern and unified identity.
New Jersey online casinos are some of the most competitive and established in the United States. By choosing it as the launchpad for Ember Casino, Delaware North is testing its new brand in a high-pressure environment dominated by industry leaders like DraftKings Casino, FanDuel Casino, and BetMGM Casino.
They did make the announcement on their LinkedIn page.
“Our mission has always been to deliver exceptional experiences,” said Lee Terfloth, chief interactive gaming officer for Delaware North. “These partnerships are fueling our expansion in the digital gaming space with the same level of precision, personalization and innovation our players have come to expect.”
To operate in the state, Ember Casino partnered with Caesars Atlantic City, giving it the necessary market access while also aligning with a recognizable land-based brand. The Caesars Palace online casino is one of the most notable in The Garden State.
From Betly to Ember: What Changed?
Ember Casino is not a completely new product. Instead, it is a rebrand and evolution of Delaware North’s Betly platform.
Both platforms share key features:
- Powered by Playtech technology
- Offer slots, table games, live dealer experiences, and progressive jackpots
- Include responsible gaming tools like BetBuddy
- Maintain secure payment systems and regulatory compliance
The main difference lies in presentation and ambition. Ember introduces a refreshed brand identity, expanded game partnerships, and a stronger focus on user experience and marketing.
The timing couldn't be better. The latest figures show online casinos are coming off one of their biggest revenue-generating months of the year.
Platform, Content, and Partnerships
Ember Casino runs primarily on Playtech’s platform, which supports a wide range of games and responsible gaming features. To strengthen its content library, Delaware North has partnered with several major providers, including:
- IGT
- White Hat Studios
- Light & Wonder
Additional support comes from Vegas Kings for design and AquireBet for user acquisition and optimization, helping Ember compete more effectively in crowded markets.
To attract early users, Ember Casino rolled out a “Play to Earn” campaign. This promotion gives players the chance to win vehicles such as a Toyota GR86, Ford Mustang, and Ford Bronco.
This type of high-value promotion is designed to boost engagement and stand out in a market where bonuses and incentives are key to player acquisition.
Delaware North’s Bigger Vision
Delaware North is a global hospitality and entertainment company headquartered in Buffalo, New York. It operates casinos, hotels, and entertainment venues across the U.S. and internationally.
With Ember Casino, the company hopes to connect its physical and digital gaming experiences. Leadership has described the launch as the “next chapter,” combining real-world expertise with a scalable online platform.
"Ember represents the next chapter for our gaming business," said Jason Gregorec, president of gaming for Delaware North. "We are building a connected platform that integrates our digital and brick-and-mortar expertise, creating a seamless experience for players while positioning us for long-term growth in highly competitive regulated markets."
The New Jersey debut is just the first step. Delaware North plans to expand the Ember brand into other regulated markets throughout 2026 and beyond.
Can Ember Compete in New Jersey?
Breaking into New Jersey’s iGaming market is not easy. Established operators already have strong customer bases and brand recognition.
However, Ember Casino brings several advantages:
- Backing from an experienced gaming operator
- A reliable Playtech-powered platform
- Fresh branding and marketing strategy
- Competitive promotions and content variety
Its success will depend on how well it retains players, differentiates its offering, and delivers a smooth user experience.
