Caitlin Clark Effect: Tickets vs. Michigan Reach Upwards of $1,000

Caitlin Clark is likely to break the all-time women's NCAA scoring record of 3,527 with eight points against Michigan on Thursday night.

Tickets tonight are averaging roughly $400 on TickPick, which would be the most expensive women's basketball game of all-time — pro or college.

Throughout her road to the record, ticket prices have routinely shattered previous records everywhere she goes.

Clark had a chance to break the record on Sunday vs. Nebraska but she fell seven points short with 31 points — the 15th time the star has surpassed 30 points in a game for Iowa. For that game, average ticket prices were roughly $105. Typically, Nebraska women's college basketball games average less than $12 in price.

The starkest difference came in a game against Northwestern in January. While Northwestern women's basketball tickets typically average around $11, this time, tickets were roughly $225 a pop. This tracks given the larger demographic area — people around Chicago traveled to watch Clark play.

The other highest mark of the season took place in a game against Maryland on Feb. 3. Maryland women's basketball tickets average roughly $13 per seat. On that day, they were about $153.

For additional reference, the average face value of an Iowa women's college basketball season ticket is $15 per game. The $400 average price on Thursday night would be about 27-times as much.

The previous highest resale price for a women's basketball game entering this season was $150 for the 2022 WNBA All-Star Game, according to TickPick.

Clark's games have surpassed that mark six times this season — and is well en route to making it a seventh.