The Indianapolis Colts and Fanatics Sportsbook are set to integrate their loyalty programs, creating a seamless all-in-one fan experience — among the first of its kind.
The partnership between the Colts and Fanatics allows Colts season ticket members to use FanCash—a reward currency—at the Colts Pro Shop, for concessions at Lucas Oil Stadium, or within the Fanatics Sportsbook app for betting.
This collaboration marks a significant step in Fanatics founder Michael Rubin’s quest to improve fan engagement through an integrated sports betting app.
It also comes on the heels of the big Fanatics Fest event in New York, And anyone who uses the Fanatics Sports Betting app can also take advantage of the company's "Fair Play Policy." If a player you place a prop wager on gets injured in the first quarter (like Anthony Davis on Christmas Day), your bet will be refunded.
What is Fanatics Betting and Gaming?
Since its launch in 2021, Fanatics Betting and Gaming has rapidly expanded, making its mark as the fastest-growing sportsbook in America.
With a strong digital presence and multiple retail locations, including the sole NFL stadium sportsbook, Fanatics continues to spearhead the evolution of sports betting experiences. Headquartered in New York, Fanatics Betting and Gaming maintains a global footprint with offices in Denver, Leeds, and Dublin, driving innovation in the sports industry.
A New Era for Indianapolis Colts' Season-Ticket Holders
This partnership with the Colts is ushering in a new era for football fans. It's the first time a pro sports team started offering FanCash from Fanatics.
During the offseason, Colts' season-ticket holders were eligible to receive free Fanatics FanCash, adding perks to their memberships.
This innovative approach allows fans to purchase merchandise from Fanatics-operated team stores, place bets on the Fanatics Sportsbook, or convert their FanCash into Colts Cash for use at stadium concessions via the Colts Connect platform.
This initiative extends the Colts' ongoing efforts to enhance the value of season tickets.
Four years ago, the team experimented with similar incentives by offering FanDuel site credits as part of a half-season-ticket sale package. Now, this partnership with Fanatics Sportsbook promises nearly $1 million in FanCash for Colts’ season ticket members this preseason, reinforcing a new age of loyalty rewards and cashless transactions at Lucas Oil Stadium.
Colts to Extend Exclusive Offers for Indiana Sports Fans
This exclusive offer for Colts’ season-ticket holders extends those perks, with $100 in FanCash available for early renewals, which can be spent at the Colts Pro Shop, Fanatics Sportsbook, or converted into Colts Cash.
"We're excited to partner with Fanatics Sportsbook to offer Colts season ticket members a new way to earn rewards and enhance their gamedays at Lucas Oil Stadium," said Roger VanDerSnick, Colts Chief Commercial Officer. "Now, our fans can redeem Fanatics FanCash on the Fanatics Sportsbook App or convert it to Colts Cash for use at the Colts Pro Shop or concession stands throughout Lucas Oil Stadium during the season."
In addition to benefiting season-ticket holders, all Fanatics Sportsbook customers in Indiana can enjoy FanCash multipliers and unique profit boosts every time the Colts play. These enhancements include sweepstakes entries and potential winnings of tickets, field passes, and other exclusive experiences.
Sports fans in Indiana can join the excitement by downloading the Fanatics Sportsbook app on iOS and Android. For the latest updates, enthusiasts can follow Fanatics Sportsbook on social media under X @FanaticsBook and Instagram @FanaticsSportsbook.
