The countdown to kickoff is almost over.
And as football season gets underway, the largest daily fantasy sports operator in North America, PrizePicks, is launching a new ad campaign that even the most casual fan will love.
What is PrizePicks?
With PrizePicks, you create a ticket by choosing between two and six player projections, which are also known as "props."
The more correct picks you make, the bigger your payout. Successful players can win substantial prizes, sometimes earning up to 25 times or even 2000 times their entry fee, based on their choice of play and the accuracy of their predictions. The key features of PrizePicks include:
- Your objective is simple: choose whether a player will achieve "More" or "Less" than the projections in your ticket.
- You don’t compete against other players. Instead, your goal is to beat the predictions set by PrizePicks.
- The platform offers a wide range of sports and leagues, including NFL, NBA, esports, and golf, ensuring there's something for every sports fan.
PrizePicks is popular in states where traditional sports betting and online casinos aren’t legal. It operates under Daily Fantasy Sports (DFS) regulations, giving fans an alternative way to engage with sports.
PrizePicks Unveils New Commercial Campaign
This football season, PrizePicks has teamed up with advertising firm Preacher and KLUTCH Sports Group to create what they are calling "a lively campaign."
The commercials highlight amusing failures while celebrating the shared joy of making successful predictions on PrizePicks. “Our passionate community connects the worlds of sports and entertainment, fueling the excitement of football season with our biggest campaign yet,” said Mike Quigley, PrizePicks’ Chief Marketing Officer.
One of the standout commercials follows the comedic duo of Marshawn Lynch and Adam Devine wandering around Los Angeles.
They poke fun at their fictional failed ventures—Lynch’s cookbook “Yeast Mode” and Devine’s cologne “Devinity”—before reveling in the thrill of making the right picks on the PrizePicks platform. In a fun twist, limited-edition samples of these fake products were launched to build excitement before the ad aired.
Druski and Reggie Bush join the fun in another ad, playfully bantering about their gym routines and sharing tips for winning on PrizePicks. Rob Baird, Co-Founder of Preacher, highlighted that the campaign captures the essence of playful competition and the pride of "being right" among friends.
PrizePicks Promising More Fun For Fans This Season
Fans can look forward to more content from PrizePicks in the coming months, with over a dozen new ads set to feature these dynamic celebrities. The commercials will roll out nationwide and across PrizePicks' social media channels, making it easier than ever for fans to join in the fun.
As PrizePicks continues to expand, it remains committed to responsible gambling practices.
In 2025, the company received iCAP accreditation from the National Council on Problem Gambling (NCPG), recognizing its efforts as the first and only fantasy sports operator to achieve this certification. This commitment ensures that fun and responsibility go hand in hand for PrizePicks users.
How to Sign Up For PrizePicks
Create a new account with the PrizePicks promo code ACTIONMAX through this link in AL, AZ, IL, KS, VA, WY, DC, DE, MA, AK, AR, CA, GA, KY, MN, MO, MS, NE, NM, NC, ND, OK, OR, RI, SC, SD, TN, TX, UT, VT, WI, WV, and WY.
You can claim $50 in bonus funds from the PrizePicks promo code ACTIONMAX. The $50 in bonus funds expires after 90 days. You must use these bonus funds to create DFS lineups on the platform.
Have fun and good luck.
