Action Network Sets New Company Records on Super Bowl Sunday
One year ago, on Super Bowl Sunday, there were seven Action Network employees in a hotel room, sprawled on the floor with laptops, wires criss-crossing, pumping out stories.
This year, 40 of us gathered in our New York and San Francisco offices, sat at real desks with plenty of outlets, and devoured pizza and pop tarts.
The good news is that The Action Network team grew.
The better news is that, thanks to you, our audience did, too.
Since the Super Bowl is the biggest, single-day betting event of the year, we decided to use that as a marker to measure how much we’ve grown, and share it with all of you who have helped.
Year-over-year, from Super Bowl 52 to Super Bowl 53, on The Action Network platforms:
- Unique users increased 772%.
- App downloads increased 704%.
- Registered users increased 513%.
- Free trials increased 119%.
- Picks recorded in the app increased 371%.
The Action Network consistently hit new records for traffic throughout the fall. And the Super Bowl marked the apex of that ascent, beating the previous single-day traffic high, set during the College Football Playoff Semifinals, by 31%.
But, perhaps the coolest stat representing how valuable our users find our product is this: On Super Bowl Sunday fans spent the equivalent of 2.4 years checking The Action Network app.
“Every company likes to reference important moments on the calendar as their Super Bowl,” says The Action Network CEO Patrick Keane. “But for us, the Super Bowl actually is our Super Bowl. The energy and enthusiasm the entire team showed before, during and after the game translated to a phenomenal experience for fans.”
What’s next? The NBA trade deadline, March Madness, The Masters, Opening Day.
And don’t forget the Spelling Bee! If there’s action, we’ll be there.
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