The Action Network announced today that it has signed Rob Perez, aka @World_Wide_Wob, to a multi-year deal as a Senior NBA Producer. In addition to the massively popular videos Perez regularly creates, he will also be writing, podcasting, contributing content to The Action Network social platforms and developing new programming.
“I’m excited to be joining The Action Network team and am thoroughly impressed with what they’ve put together in such a short amount of time,” Perez said. “They get it. I don’t even know how to define what ‘it’ is, but you know when someone has it. Parlay this with their belief in my crazy vision, and I have no doubt we’ll be doing something game-changing soon.”
Rob, an NBA obsessive who just a few years ago was working in the New Orleans Hornets ticket office, turned that fandom into a must-follow feed on Twitter with 240K followers. His ability to capture the conversation and almost instantly create content has resulted in original videos that regularly capture more than 500,000 views. In July his tweets had 91M impressions, his profile was visited more than 3M times and his periscopes averaged more than 57K views.
“Rob’s a unique multi-talented creator — he’s an expert at taking what sports fans are talking about and translating that into something irresistible,” says The Action Network CEO Noah Szubski. “We’re excited to add his narrative to our already passionate content offering.”
“We love Rob’s sensibility and his gift for quickly creating content that perfectly captures the moment,” says Chad Millman, Chief Content Officer. “He knows gambling, he knows sports and he knows how to meet fans where they are.”
Prior to joining The Action Network, Rob had been a staff writer at Fox Sports and a producer at Cycle Media and co-host of the show “Buckets,” with Cassidy Hubbarth, which was a joint ESPN/Cycle Media production.
The Action Network is a media company focused on sports betting data, analytics and content. Launched in January 2018 by The Chernin Group, it provides users premium storytelling and analysis, real-time odds, in-depth information on the betting markets, personalized alerts and the ability to track their bets.