NASCAR and The Action Network Announce Betting Content Partnership
- NASCAR.com to Feature Weekly Content and Analysis from The Action Network; NASCAR Becomes The Action Network’s First Sports League Partner
DAYTONA BEACH, Fla. (May 6, 2019) – NASCAR® today announced a new content partnership with The Action Network, the most trusted source for sports betting insights and analytics, as part of the sport’s continued push to educate and engage fans around legalized sports betting.
Each week, NASCAR.com will feature editorial content and analysis from The Action Network including expert PJ Walsh’s picks for NASCAR’s new props game, the NASCAR Props Challenge™. The Action Network will also share recommended picks and value bets for race winners and head-to-head driver matchups via race-day content published on NASCAR’s digital platform.
With the deal, NASCAR becomes the first sports league to partner with The Action Network around shared sports betting content.
“Sports betting presents a unique opportunity for NASCAR, so we want to immerse our fans in engaging and educational content around legalized gaming,” said Scott Warfield, NASCAR managing director of gaming. “We’re focused on strengthening NASCAR gaming content across platforms and The Action Network and its team of experts represent an integral part of our strategy.”
The NASCAR Props Challenge launched before the start of the 2019 race season as the sport’s first props-style game for fans. Leading up to each Monster Energy NASCAR Cup Series™ race, The Action Network will share tips on NASCAR.com and ActionNetwork.com/NASCAR to help players as they attempt to earn points and win prizes in the 10-question game.
The Action Network content will also help fans strategize around NASCAR Fantasy Live, NASCAR’s fantasy game revamped in 2018 to allow players to engage live during races and adjust driver rosters in real-time.
"NASCAR has always been at the leading edge of innovation," said Chad Millman, Chief Content Officer, The Action Network. "We're thrilled to be their partner as they continue to engage their audience with new and forward-thinking ideas."
Today’s announcement is the latest in a series of partnerships designed to prepare NASCAR, the industry and fans for the future of sports betting in the U.S.
Last week, NASCAR announced a landmark partnership with Genius Sports to develop an official NASCAR gaming offering for legal sportsbooks. With access to NASCAR’s official data feed, Genius Sports will create a real-time gaming platform that provides up-to-the-minute odds as well as a suite of traditional wagers and prop bets.
NASCAR signed an integrity deal with Sportradar in 2018 to develop a comprehensive sports gambling policy for the industry. In another key move, the sanctioning body granted all teams and tracks the ability to sell marketing sponsorships to sports-betting companies and licensed sportsbooks.
The National Association for Stock Car Auto Racing, Inc. (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States. NASCAR consists of three national series (Monster Energy NASCAR Cup Series™, NASCAR Xfinity Series™, and NASCAR Gander Outdoors Truck Series™), four regional series, one local grassroots series, and three international series. The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. Based in Daytona Beach, Fla., with offices in eight cities across North America, NASCAR sanctions more than 1,200 races in more than 30 U.S. states, Canada, Mexico, and Europe. For more information visit www.NASCAR.com and www.IMSA.com, and follow NASCAR on Facebook, Twitter, Instagram, and Snapchat (‘NASCAR’).
About The Action Network
The Action Network is the market leader and most trusted source for sports fans, enhancing their betting and entertainment experience through original news, premium insights, betting tools, unrivaled data and odds. As a sports analysis and media company, the subscription-based service brings a unique lens to the world of sports, mixing premium content, proprietary technology and in-depth analytics. The Action Network conveniently offers subscribers everything they need to make informed and confident betting decisions while also providing unique and entertaining content for sports fans everywhere. The company is headquartered in New York City and was founded by The Chernin Group in October, 2017 through the acquisition and roll-up of Sports Insights, FantasyLabs and the SportsAction app.