In a rapidly evolving gaming landscape, the relationship between online and traditional casinos is a topic of much debate.
Brian Christopher is a casino influencer who stands out as a key voice advocating for the harmonious coexistence of both platforms. He recently shared his insights in an article written by Hannah Gannagé-Stewart on the Complete iGaming website.
He envisions a future where online and brick-and-mortar casinos complement each other.
A Win-Win Situation: Online Casinos as a Gateway
Some in the gaming industry express concerns that online casinos might detract from traditional casino revenues. However, in his interview with Complete iGaming, Christopher argues otherwise. He views online slots as an entry point for newcomers who may not yet feel comfortable visiting a land-based casino.
“A lot of casinos fear it’ll take away from their business,” he explains. “I don’t believe it does at all. It’s a win-win in my opinion.” In fact, MGM credits its online casino, BetMGM, for helping propel the company to a strong start in 2025. And online casinos are being credited with helping drive record numbers for many casinos in 2024.
Christopher highlights the innovation of omni-channel games — titles that users can enjoy both online and in-person. This seamless experience allows players to learn and practice at home, building confidence for their visits to a physical casino.
The Unique Experiences of Land-Based Casinos
While online casinos offer convenience, Christopher emphasizes in the Complete iGaming article that nothing compares to the exhilarating atmosphere of a traditional casino. The social interactions, live entertainment, and sheer excitement make land-based venues irreplaceable.
He even won the largest jackpot of his life during a promotional visit at the MGM Grand Detroit.
He still believes that playing online is a far cry from the full sensory immersion offered by a night out at a casino. Yet for moments when comfort and convenience are key, online gaming provides a worthwhile alternative, he notes.
From Gaming Fan to Casino Superstar
Brian Christopher's journey began like many of us — as a fan of gaming.
His initial interest in casinos gradually transformed into a passion that led him to share his experiences with a wider audience. He became a casino influencer.
Casino influencers are people who have built a significant following on social media platforms by creating content related to casinos, gambling, and betting. They often share their experiences, strategies, tips, and insights about different aspects of gambling, such as playing casino games like poker, blackjack, roulette, or slot machines. They may also provide reviews of various online or land-based casinos, discuss gambling-related news, or showcase their own gambling sessions.
Using platforms like YouTube, Christopher showcases his adventures in both land-based and online casinos, quickly gaining a massive following.
His authenticity and transparent approach earned him a reputation as a trusted voice in the gaming community. By hosting events and creating engaging content, Christopher provided his audience with an insider's look into the casino world, making it more accessible and appealing to a broader demographic.
However, given the age restrictions and potential risks associated with gambling, there are often guidelines or regulations that influencers must adhere to when promoting gambling-related content.
Preparing for a Regulated Online Gaming Future
Currently, real-money online gaming is limited in the U.S., but Christopher remains hopeful for broader regulation.
In his Complete iGaming interview, he predicts significant progress within the next five years. To support this anticipated growth, Christopher is proactive, running an affiliate site, FlipTheSwitch.com, which educates players on gaming strategies and responsible gambling.
Transparency and responsibility are crucial to him, and he is meticulous about which operators he collaborates with. “They have to be a well-known name, and it’s got to be a good deal for our fans,” he states. This dedication to ethical standards ensures that both players and the industry can thrive together.
A Unified Vision for the Casino Industry
Brian Christopher's insights, as shared with Complete iGaming, paint a promising picture where online and traditional casinos not only coexist but enhance each other.
His belief in the complementary nature of these platforms stresses the potential for industry-wide growth and innovation. Through balanced regulation and responsible gaming practices, Christopher envisions a future where players can enjoy the best of both worlds.
For those in states where real-money online casinos aren't yet legal, there's no need to feel left out of the gaming excitement. You can still get your casino fix by engaging with online social or sweepstakes casinos like WOW Vegas, McLuck, Chanced, or Clubs Poker.
These platforms offer a fun and legal way to experience casino games from the comfort of your own home, ensuring that everyone has the opportunity to enjoy the thrill of gaming while awaiting broader accessibility in the U.S.
