DraftKings Casino is putting personalized online casino play in the spotlight with its new “Spin Your Way” advertising campaign. The 30-second commercial, directed by award-winning filmmaker Joseph Kahn, highlights the variety of games, rewards, promotions, and experiences available through the DraftKings Casino platform.
The campaign was developed with creative agency The Tenth Man and will run in legal markets where DraftKings Casino is available.
The announcement comes shortly after the company posted lower than normal revenue growth in the second quarter. DraftKings also recently teamed up with Delta to provide free, in-flight sports predictions games.
A New Look at DraftKings Casino
“Spin Your Way” focuses on the idea that no two DraftKings Casino customers play in exactly the same way. Some may be drawn to popular slot games, while others may look for exclusive titles, promotions, or loyalty rewards.
DraftKings said the campaign is designed to show how players can choose an online casino experience that fits their own interests.
“We put customers at the center of everything we do and continually evolve DraftKings Casino to make play more personal, engaging and entertaining,” said Christian Bogstrand, Executive Vice President and General Manager of iGaming at DraftKings.
Bogstrand said the campaign brings the flexibility of the platform to life by emphasizing the different ways customers can explore its offerings.
Joseph Kahn Directs “Spin Your Way”
Joseph Kahn directed the new DraftKings Casino commercial.
Kahn is best known for his involvement in music videos for artists including Eminem (“Without Me,” which won a Grammy and MTV VMA Best Video/Best Direction), Taylor Swift (“Bad Blood,” another Grammy winner; also “Blank Space” and others), Britney Spears (“Toxic,” “Stronger,” “Womanizer”), Backstreet Boys, Destiny’s Child, Lady Gaga, Katy Perry, Mariah Carey, Imagine Dragons, and many more. He has also directed commercials for major brands and feature films such as Torque (2004), Detention (2011), Bodied (2017/2018), and the more recent creature-feature comedy Ick (2025).
Those transitions are meant to reflect the energy and unexpected entertainment players may find while browsing the DraftKings Casino game library.
Kahn said the project stood out because it paired a simple idea with a technical challenge.
“The central idea was a cool starting point creatively, as well as a challenge technically,” Kahn said. “Our goal with Spin Your Way was to physically express all the internal fun and excitement of playing DraftKings Casino through the physical action of people spinning.”
He added that the central spinning concept shaped the commercial’s camera movement, editing, visual effects, sound design, and transitions.'
What the Campaign Highlights
The “Spin Your Way” campaign promotes several parts of the DraftKings Casino experience:
- A broad catalog of online casino games and slot titles
- Exclusive games and familiar casino options
- Promotions and chances to earn rewards
- Loyalty benefits for eligible customers
- A streamlined mobile app experience
- A personalized approach to online casino entertainment
DraftKings Casino launched in 2018 and is currently available in five U.S. states, as well as Ontario and Alberta in Canada. The regulated platform offers thousands of games, including exclusive releases and popular slots.
Personalized Play Takes Center Stage
The new campaign arrives as online casino brands continue to compete for attention through game variety, exclusive content, player rewards, and smoother mobile experiences. For DraftKings Casino, “Spin Your Way” aims to connect those product features with a more creative and energetic brand message.
By working with Joseph Kahn, DraftKings Casino is taking a cinematic approach to illustrating what it calls a more flexible and personalized gaming experience.
The “Spin Your Way” commercial is now set to air in jurisdictions where DraftKings Casino operates.
