The prediction market industry may never be the same.
Kalshi and ADI Predictstreet announced a new strategic partnership tied to the FIFA World Cup 2026, one of the most-watched sporting events in the world.
The deal connects a regulated U.S. prediction market leader with FIFA’s official prediction market partner, creating a global hub for football fans who want more than just watching the game.
The news comes as prediction markets continue to play a key role in the surge of betting activity during the 2026 FIFA World Cup. Even before the tournament started, it was shaping up to be one of the biggest betting events in U.S. history.
What Is the Kalshi–Predictstreet Partnership?
The partnership is a co-branded collaboration between Kalshi and ADI Predictstreet designed to expand access to World Cup prediction markets worldwide.
Key highlights include:
- A co-branded World Cup prediction hub featuring live markets, match insights, and tournament content
- Increased visibility for Kalshi during the knockout stages through stadium, TV, and digital placements
- Shared liquidity and international reach, combining Kalshi’s U.S. strength with Predictstreet’s global FIFA tie-in
While Kalshi is not an official FIFA sponsor, this deal gives it indirect exposure through Predictstreet’s official partnership status.
Who Are Kalshi and ADI Predictstreet?
Understanding the companies behind the deal helps explain why this partnership matters.
Kalshi
Kalshi is a CFTC-regulated prediction market exchange in the United States. It allows users to trade on real-world events, including sports, politics, and economic outcomes. Known for its compliance and growing trading volume, Kalshi operates legally across much of the U.S.
“The World Cup is the largest stage for any brand," said Tarek Mansour, Co-Founder and Chief Executive Officer of Kalshi. "We see this as a massive opportunity to increase global awareness and fan engagement. We’re excited to partner with ADI PredictStreet to bring more fans into the prediction market action.”
While prediction markets continue to find their place in the world of sports, one place you won't find Kalshi is in the casino-style gaming industry. Kalshi co-founder Luana Lopes Lara drew the line last month.
ADI Predictstreet
ADI Predictstreet is a Gibraltar-licensed prediction market platform and the official prediction market partner of the FIFA World Cup 2026. It focuses on sports markets, starting with football, and uses blockchain infrastructure (ADI Chain) with oracle systems like Chainlink to settle outcomes.
"This is a transformational moment for our industry," said Dimitrios Psarrakis, Chief Executive Officer of ADI Predictstreet. "Kalshi has built one of the most recognized prediction market platforms in the world; together we have an extraordinary opportunity to leverage ADI Chain's capabilities to introduce prediction markets to millions of new users through football's biggest stage. Our ambition extends far beyond the World Cup. We are building the foundations for a truly global prediction market ecosystem powered by world-class technology"
The platform also connects with partners like DAZN for free-to-play experiences and Fanatics Markets for U.S. access in certain regions.
Why This Deal Matters for the World Cup
This partnership arrives at a key moment—the knockout stages—when global fan engagement peaks.
Here’s why it stands out:
- Massive audience reach: The World Cup draws billions of viewers, creating ideal conditions for high-volume prediction markets
- Global + U.S. bridge: Predictstreet brings FIFA access, while Kalshi contributes regulatory strength and liquidity
- Mainstream exposure: Stadium and broadcast integration puts prediction markets in front of casual fans
In short, this is not just a product launch—it’s a visibility play for the entire prediction market industry.
How Prediction Markets Work (Simple Example)
Prediction markets allow users to trade contracts based on real-world outcomes. Prices reflect the probability that an event will occur.
For example:
Market: “Will Argentina win a knockout match?”
- YES contract price: 58 cents
- NO contract price: 42 cents
If you buy 100 YES contracts at 58 cents, you pay $58 total.
- If Argentina wins, each contract pays $1 → you receive $100 (profit $42)
- If Argentina loses, the contracts are worth $0 → you lose $58
You can also sell before the match ends if the price moves in your favor.
This trading-style approach is what separates prediction markets from traditional sports betting.
The Bigger Trend: Prediction Markets Are Booming
The Kalshi–Predictstreet partnership reflects a larger shift in how people engage with sports and news.
Prediction markets are growing quickly because they:
- Turn opinions into tradable assets
- Provide real-time probability insights
- Combine elements of investing, forecasting, and entertainment
Major events like the World Cup drive especially high activity, with users trading on match outcomes, player stats, and tournament winners.
Risks and Legal Considerations
Prediction markets are not risk-free and are not available everywhere.
Keep in mind:
- You can lose money, just like trading stocks or betting
- Availability depends on local laws and regulations
- Some platforms may redirect users based on location (for example, to partners like Fanatics)
- Lower liquidity markets can be more volatile
Kalshi operates under U.S. federal regulation, while Predictstreet is licensed in Gibraltar, highlighting how rules can differ across regions. But a Predictions Market Calculator can help, in some cases.
What Comes Next?
This partnership could signal the next phase of prediction markets going mainstream. By combining official sports partnerships with regulated trading platforms, companies are creating a more accessible and engaging experience for global audiences.
If successful, expect similar deals around other major sports events, further blurring the line between sports fandom, data, and financial markets.
