Is this a digital hat trick?
Mohegan Digital announced a new partnership with the NHL's Philadelphia Flyers.
This collaboration aims to expand Mohegan's presence in Pennsylvania's bustling online casino market and increase interaction with Flyers fans.
The news comes in the wake of a spectacular revenue-generating month for PA online casinos. Researchers with The Pennsylvania Gaming Control Board say they saw a 20% increase compared to the same period last year.
The Keystone State has also joined the Multi-State Internet Gaming Agreement (MSIGA), which allows online poker players in Pennsylvania to compete with players in other states.
What the Partnership Between the Philadelphia Flyers & Mohegan Digital Involves
The deal between Mohegan Digital and the Flyers includes a variety of innovative marketing strategies:
- In-Game Experiences: Fans can expect on-site activities like on-ice contests during Flyers games at the Xfinity Mobile Arena. These activities give spectators a chance to engage directly with the brand in fun and interactive ways.
- Arena Promotions: Unique promotions such as “Rink Roulette” ice projections keep fans entertained, and live activities ensure that Mohegan Digital remains top-of-mind for attendees.
- Digital & Broadcast Integration: Fans watching Flyers games on NBC Sports Philadelphia will see the “Mohegan Moment” highlights, intertwining digital branding with live sports action.
- Advertising and Social Media: Increased social media integration and sponsored ads during games will reach a wider audience, particularly aimed at Philadelphia sports fans to boost engagement.
Mohegan Digital’s main objective is to deepen its connection in Pennsylvania’s online gaming sector.
Where the Philadelphia Flyers Come In
The launch of their branded online casino, along with a newly added sportsbook feature, is being actively promoted through Flyers platforms to draw in both slot and sports betting customers.
Fans using the Mohegan app will find integrated experiences, where they can play slots and place bets, like the “3-leg Flyers parlay”, all within Pennsylvania.
Their loyalty program, Momentum Rewards, links players’ digital play to in-person benefits at Mohegan’s physical casino, effectively supporting its strategy across multiple channels.
Special offers, such as parlay boosts on game days, are designed to attract new users and encourage existing ones to stay engaged, particularly when the Flyers play.
Enhancements for Sports Betting Fans
Throughout the NHL season, Flyers-themed promotions will be available, including a 20% profit boost for every game.
Exclusive parlay boosts will focus on specific game elements like puck lines and goal scorers. The “Mohegan Moment” will continue to connect digital betting opportunities with live game moments.
Online, Mohegan’s Pennsylvania casino will deliver Flyers-branded digital content and real-time promotions. Fans can engage with both casino games and sportsbook wagers conveniently through one app.
In-person activations, such as select on-ice contests, will bring more visibility to Mohegan PA and motivate online signups.
Mohegan’s loyalty program, Momentum Rewards, will offer promotions that encourage both digital and in-person engagement.
By tying in with the Flyers, these promotions will be highlighted across various channels — broadcast, social media, and digital platforms — targeting Flyers fans for potential market growth.
PA Online Casino Industry Keeps Getting Stronger
This collaboration is part of a wider trend in Pennsylvania, as online casinos partner with notable local sports teams to enhance brand loyalty and attract fans.
By aligning with one of the state's most popular teams, the Philadelphia Flyers, Mohegan Digital is poised to captivate both sports enthusiasts and casino gamers, leveraging the Flyers' fan base to drive its growth strategy.
This partnership between Mohegan Digital and the Flyers is a strategic blend of live fan experiences, digital promotions, and cross-channel engagement, creating a model for innovative customer interaction in Pennsylvania's competitive online gaming arena.
