Expanded Betting Audience Powers Action Network Growth for Super Bowl LV

Expanded Betting Audience Powers Action Network Growth for Super Bowl LV article feature image

The increasing popularity of betting across the country helped propel the Action Network to record audience numbers for Super Bowl LV. Action Network users spent the equivalent of nearly four years on the site and in the app during the weekend, with the audience growing 87% year over year.

“The appetite for betting information has never been bigger,” said Action’s Chief Content Officer, Chad Millman. “Super Bowl LV was the culmination of a season in which Action saw triple-digit growth across every audience metric.”

Users engaged with Action’s two core technologies, tracking picks in the app and syncing their bets with partner sports books, at historic levels. This capped a year in which the company topped 120 million picks tracked all-time in the app.

For Super Bowl LV, picks tracked by users in the Action Network platform increased 82%, while the number of new pick trackers grew 62%.

Bet Type Tracked

Pick Type% of Total
Player Prop43%

That growth was fueled by an increased interest from fans in prop bets, a market covered extensively by Action through its articles, podcasts and live shows.

The most tracked bet in the app Super Bowl weekend? The coin toss. More than 65% chose tails.

Here are the top 25 most bet props from Super Bowl LV.

25 Most-Tracked Bets for Super Bowl LV

Tails -103L
L.Fournette o3.5 RecsW
T.Brady o0.5 Rush YdsL
P.Mahomes II o2.5 Pass TDsL
Travis Kelce Anytime TD -165L
T.Brady o2.5 Pass TDsW
Heads -103W
R.Gronkowski o2.5 RecsW
R.Jones o8.5 Rush AttW
L.Fournette o48.5 Rush YdsW
S.Miller o1.5 RecsL
Mike Evans Anytime TD +110L
Leonard Fournette Anytime TD +125W
P.Mahomes II o41.5 Pass AttW
T.Kelce o8.5 RecsW
S.Miller u20.5 Rec YdsW
T.Kelce o98.5 Rec YdsW
T.Hill o94.5 Rec YdsL
T.Kelce o7.5 RecsW
T.Hill o7.5 RecsL
M.Evans o4.5 RecsL
T.Hill o6.5 RecsW
T.Kelce o97.5 Rec YdsW
C.Godwin o5.5 RecsL
M.Evans o63.5 Rec YdsL

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