Expanded Betting Audience Powers Action Network Growth for Super Bowl LV
The increasing popularity of betting across the country helped propel the Action Network to record audience numbers for Super Bowl LV. Action Network users spent the equivalent of nearly four years on the site and in the app during the weekend, with the audience growing 87% year over year.
“The appetite for betting information has never been bigger,” said Action’s Chief Content Officer, Chad Millman. “Super Bowl LV was the culmination of a season in which Action saw triple-digit growth across every audience metric.”
Users engaged with Action’s two core technologies, tracking picks in the app and syncing their bets with partner sports books, at historic levels. This capped a year in which the company topped 120 million picks tracked all-time in the app.
For Super Bowl LV, picks tracked by users in the Action Network platform increased 82%, while the number of new pick trackers grew 62%.
Bet Type Tracked
|Pick Type||% of Total|
That growth was fueled by an increased interest from fans in prop bets, a market covered extensively by Action through its articles, podcasts and live shows.
The most tracked bet in the app Super Bowl weekend? The coin toss. More than 65% chose tails.
Here are the top 25 most bet props from Super Bowl LV.
25 Most-Tracked Bets for Super Bowl LV
|L.Fournette o3.5 Recs||W|
|T.Brady o0.5 Rush Yds||L|
|P.Mahomes II o2.5 Pass TDs||L|
|Travis Kelce Anytime TD -165||L|
|T.Brady o2.5 Pass TDs||W|
|R.Gronkowski o2.5 Recs||W|
|R.Jones o8.5 Rush Att||W|
|L.Fournette o48.5 Rush Yds||W|
|S.Miller o1.5 Recs||L|
|Mike Evans Anytime TD +110||L|
|Leonard Fournette Anytime TD +125||W|
|P.Mahomes II o41.5 Pass Att||W|
|T.Kelce o8.5 Recs||W|
|S.Miller u20.5 Rec Yds||W|
|T.Kelce o98.5 Rec Yds||W|
|T.Hill o94.5 Rec Yds||L|
|T.Kelce o7.5 Recs||W|
|T.Hill o7.5 Recs||L|
|M.Evans o4.5 Recs||L|
|T.Hill o6.5 Recs||W|
|T.Kelce o97.5 Rec Yds||W|
|C.Godwin o5.5 Recs||L|
|M.Evans o63.5 Rec Yds||L|