Premier League Reportedly Looking For Clubs’ Support in Gambling Sponsor Ban
James Williamson – AMA/Getty Images. Pictured: Bruno Guimaraes.
Last season, 10 teams in the Premier League had gambling companies as sponsors on their shirt, but that is unlikely to be the case in coming seasons, thanks to a new proposal from the EPL.
The league is looking for clubs' support in getting rid of the gambling sponsorships in response to the government's new movement to undergo a thorough review of the gaming industry.
The laws are primarily designed to limit addiction and other gambling-related issues, according to Front Office Sports.
This means there are far more changes to be made in addition to the shirt sponsorships, but the clothing sponsorships are being targeted as a big first step.
Under the proposal, advertisements on the outside of the pitch would remain, according to Sky Sports.
It also reported that the ban on shirt sponsors would be a permanent one, though there would be a clause in the proposal that allowed the topic to be reviewed in certain circumstances.
Financially, the biggest blow would not come to the biggest clubs in the league, as none of them had betting companies as their shirt sponsor.
This includes Manchester City, Liverpool, Manchester United, Chelsea, Tottenham and Arsenal.
While Premier League clubs with betting shirt sponsors would have to find new partners, it's expected that it would not be too much of a challenge given the lucrative nature of each EPL team.
Rather, the biggest issues would come in the second division, The Championship, where the principal league sponsor is Sky Bet.
The subject will continue to unfold as the summer progresses.