ESPN BET’s New Logo Is Too Similar, Says Upstart Betting Company
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Oct 23, 2023 / 9:37 PM UTC
X (formerly Twitter) users spark BroThrow Logo dialogue
Darren Rovell
Check out the latest discussions on the BroThrow Logo on X.
Oct 23, 2023 / 9:45 PM UTC
ESPN BET's New Logo Is Too Similar, Says Upstart Betting Company
Darren RovellESPN BET is now live! Use ESPN BET promo code TANBONUS to get $250 in bonus bets after any first wager.
Last week, right after ESPN and Penn Entertainment released its new logo for ESPN BET, BroThrow CEO Brady Sharp got a text from a friend.
"Check this out," it read. "I think it looks a lot like yours."
BroThrow is a social sports betting site that operates in 50 states as a peer-to-peer bet matching system that takes no vig.
Both logos have a "B" outline with decal inside and feature an identical mint green color.
"The problem is it's not like we are a single hardware store in Iowa," Sharp said. "We're in the same [business] category."
Oct 23, 2023 / 8:48 PM UTC
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Darren Rovell
After being presented with both logos, Heitner said BroThrow may have a legitimate case.
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