ESPN BET’s New Logo Is Too Similar, Says Upstart Betting Company

Darren Rovell

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Updated:

Dec 04, 2023, 03:51 PM EST

Updated:

Dec 04, 2023, 03:51 PM EST

1 min read

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Picture by Getty Images.

Oct 23, 2023 / 5:37 PM EDT

X (formerly Twitter) users spark BroThrow Logo dialogue

Darren Rovell

Check out the latest discussions on the BroThrow Logo on X.

Oct 23, 2023 / 5:45 PM EDT

ESPN BET's New Logo Is Too Similar, Says Upstart Betting Company

Darren Rovell

ESPN BET is now live! Use ESPN BET promo code TANBONUS to get $250 in bonus bets after any first wager. Last week, right after ESPN and Penn Entertainment released its new logo for ESPN BET, BroThrow CEO Brady Sharp got a text from a friend. "Check this out," it read. "I think it looks a lot like yours." BroThrow is a social sports betting site that operates in 50 states as a peer-to-peer bet matching system that takes no vig. Both logos have a "B" outline with decal inside and feature an identical mint green color. "The problem is it's not like we are a single hardware store in Iowa," Sharp said. "We're in the same [business] category."

Oct 23, 2023 / 4:48 PM EDT

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Darren Rovell

After being presented with both logos, Heitner said BroThrow may have a legitimate case.

Sunsets don't get much better than this one over @GrandTetonNPS. #nature #sunset pic.twitter.com/YuKy2rcjyU
— US Department of the Interior (@Interior) May 5, 2014

About the Author

Darren is a Senior Executive Producer at The Action Network, covering all angles of the sports betting world. He spent two stints at ESPN, from 2000-06 and 2012-18, he regularly wrote for ESPN.com and contributed to ESPN shows, including SportsCenter and Outside The Lines. He also served as a business correspondent for ABC News, where he made appearances on the network’s flagship shows, including “Good Morning America,” “World News Tonight” and “Nightline.” While at CNBC from 2006-2012, Rovell anchored five primetime documentaries, including “Swoosh! Inside Nike,” which was nominated for an Emmy. Rovell also contributed to NBC News, where he earned an Emmy as a correspondent for the network’s Presidential Election coverage.

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