As the NFL season gets underway, DraftKings is using its platform to blend technology with responsible gaming initiatives.
In recognition of Responsible Gaming Education Month, DraftKings Inc. is launching an innovative campaign aimed at promoting responsible play among its users.
The company is rolling out a monthlong initiative, highlighted by a sweepstakes that offers participants a chance to win coveted NFL tickets, including a grand prize trip to Super Bowl LX. Participants can enter the sweepstakes by engaging with DraftKings’ responsible gaming tools, such as My Budget Builder and My Stat Sheet.
“We are excited to launch our sweepstakes initiative in celebration of Responsible Gaming Education Month, inviting customers to explore our tools in a fun and engaging way,�� said Lori Kalani, Chief Responsible Gaming Officer at DraftKings.
This aligns with the responsible gambling features offered at DraftKings Casino. However, please note that the company has just announced it will no longer accept credit card deposits. It also just secured a direct mobile sports betting license in Missouri.
Through these efforts, DraftKings aims to promote informed decisions and cultivate a culture of responsibility among its users.
DraftKings NFL Sweepstakes Promotes Responsible Gambling
The sweepstakes is designed to reward users who actively engage with responsible gambling features.
Starting today, customers can earn chances to win NFL regular-season tickets by using the My Budget Builder tool. This opportunity runs until September 8, following the first Monday Night Football game.
Each week, DraftKings will introduce a new facet of responsible gaming, with additional season ticket pairs available for participants who set reminder alerts or explore Smart Betting Tips in the Responsible Gaming Center.
Highlighting Responsible Gaming Tools
DraftKings’ campaign not only promotes responsible play through enticing rewards but also showcases the company’s commitment to developing tools that enhance the user experience.
The My Budget Builder tool, which debuted in June 2025, has been integral in supporting users' financial well-being, offering features that help manage and limit betting budgets. This tool builds on the success of My Stat Sheet, an industry-first tool providing personalized summaries of users’ betting activities. Since its introduction, approximately 3.4 million users have accessed My Stat Sheet, reflecting its popularity and effectiveness.
For the final week of the campaign, DraftKings invites users to deepen their engagement further by utilizing My Stat Sheet. By reflecting on their personal play activities with this tool, customers not only enhance their awareness but also enter to win the campaign's grand prize—an extraordinary trip to Super Bowl LX.
Commitment to Evolving Industry Standards
DraftKings' monthlong initiative represents a significant stride towards integrating responsible gaming into mainstream betting activities.
As the industry evolves, DraftKings continues to lead by example, providing users with tools and incentives that promote a balanced gaming environment. This campaign is part of their ongoing commitment to build a responsible gaming culture and enhance customer experiences, laying the foundation for future advancements in the industry.
