This looks like a match made in casino heaven.
FanDuel is partnering with Lady Luck HQ, a popular casino personality, as its exclusive ambassador.
Lady Luck HQ, whose real name is Francine Maric, is a well-known casino influencer with over one million YouTube subscribers and a large social media following.
You might also recognize her for the impactful message she recently shared with gamblers, highlighting the real risks associated with gambling.
She plans to create content for FanDuel Casino, where she will educate her audience on responsible gambling practices, which ties in well with FanDuel's "My Spend" tool.
Lady Luck HQ will also spend time showcasing FanDuel Casino slot games and promotions, while participating in exclusive FanDuel events.
"Partnering with FanDuel Casino is an incredible opportunity to expand what we've built with the Lady Luck HQ community," said Lady Luck HQ. "FanDuel is a brand that prioritizes both entertainment and responsibility, and I'm excited to work together to deliver engaging content while promoting safe and enjoyable gaming experiences."
FanDuel started as a sports betting app, but the company is working hard to make a name for itself in the online casino industry.
Who is Lady Luck HQ?
Lady Luck HQ is a content creator known for her videos about playing slot machines.
She's gained over a million subscribers on YouTube, making her the most-followed woman in the casino influencer industry. Her content mainly features high-stakes slot sessions in U.S. casinos, particularly in Las Vegas and Miami.
"Francine represents exactly what we look for in a brand ambassador: authentic, engaging, and community-driven," said Daniele Phillips, FanDuel Casino’s VP of Marketing. "She has cultivated a devoted fanbase under Lady Luck HQ, enabling us to connect meaningfully with audiences, especially our female customers, and to celebrate the evolution of digital gaming."
Francine and her husband, Miran Maric, run the Lady Luck HQ channel together as their full-time job. Their channel is family-friendly and shares real casino experiences. They gained attention with viral videos, such as one featuring an $18,000 jackpot. Lady Luck HQ regularly posts videos of slot machine sessions, casino reviews, food-related vlogs, and behind-the-scenes content from casinos.
Vegas Matt and Lady Lucky HQ to Team Up With FanDuel Casino
Lady Luck HQ joins other ambassadors like Vegas Matt at FanDuel Casino. He also has over 1 million YouTube subscribers and recently provided an ultimate weekend for fans in Reno, Nevada.
Vegas Matt's real name is Stephen Matt Morrow.
He is also known for making videos about high-stakes slot machines and table games. He became famous after a 2021 video of him getting a Royal Flush went viral.
His YouTube channel is the most viewed in the gambling category.
On his YouTube channel, Vegas Matt shares videos of big-money gambling sessions with his team, including his son EJ and friends WBG and W2 Jesus.
Fans love his energetic, genuine personality, and he frequently films his content at well-known casinos like El Cortez in Las Vegas and Peppermill Reno.
His content includes max bet slot plays, video poker, baccarat, blackjack, and casino travel vlogs. His style is marked by playful conversations, catchphrases like “Sando!”, and a focus on making gambling fun and community-oriented.
The pair will represent the future of digital casino entertainment with a focus on excitement and responsible gaming. Lady Luck HQ brings her knowledge of slot machines, while Vegas Matt adds his energetic style with high-stakes table games. Together, they'll create fun and engaging videos that appeal to a broad audience.
