This in not your typical post from a casino influencer.
In a recent update to her followers, popular casino influencer Lady Luck HQ shared a candid assessment of her gambling results for the first half of 2025.
Despite the glamorous allure of jackpot videos, she revealed that her overall net balance is down over $100,000, underscoring the reality that losses often outweigh wins.
Highlighting her experiences across various casinos, Lady Luck HQ emphasized the importance of playing responsibly and within one’s budget.
Her transparent message serves as a crucial reminder to her audience that long-term wins are elusive and that gambling should always be viewed as entertainment rather than a reliable income source.
Her posts are similar to other casino influencers, including:
But this one went a completely different direction.
The Facebook post can be seen below.
Lady Luck HQ's Facebook Post
The post included the image that you see above, and a very long description that broke down how much she has won or lost at each of the casinos she likes to play at. Here is the description, in its entirety:
"Through 6.5 months of 2025, here is what we have won and lost by property! These are net wins or losses overall thus far for all trips.
- Venetian/Palazzo – Down $260K
- Morongo – Down $30K
- Peppermill Reno – Up $80K
- Wendover Resorts – Up $31K
- El Cortez – Up $40K
- Hard Rock Hollywood- Up $15K
- Hard Rock Tampa – Down $25K
- Celebrity Cruise – Up $30K
- Resorts World – Down $13K
We have tightened the amount of places we play so we play the most often at Palazzo/Venetian and El Cortez.
Through the year we are down $132,000 approximately! Amidst all of the jackpots, videos, celebrations, etc we are still down six figures!
While the winning videos are the most watched, it's important for people to watch the losing videos which account for more than 60% of what I post!
Please please please play within your means and your entertainment budget. You CANNOT win long term. None of us can!
I'm lucky enough to have revenue from my social media come in to create a business around slots.
Thank you all for the support! Love you all."
So, you can see just how blatantly honest she is in the post.
Who Is Lady Luck HQ?
Francine Maric, who uses the online name Lady Luck HQ, is a well-known American YouTuber and influencer. She has 890,000 subscribers and creates videos about playing slot machines, especially focusing on games with high stakes.
Francine works alongside her husband, Miran, to run the Lady Luck HQ channel, where they share videos showing big wins, losses, and other casino experiences from different locations in the U.S., mainly in Las Vegas and Miami.
She started by posting jackpot pictures on Instagram and then moved on to full videos because her followers wanted more. Her videos became very popular, gaining them a large number of online fans. As of now, Lady Luck HQ has over 500,000 subscribers on YouTube and is also growing on platforms like TikTok and Instagram.
Francine is the main face of the channel, doing most of the hosting, while Miran takes care of filming and editing. They both live in Atlanta, Georgia, and have made creating content their main job. Their channel is popular because it's genuine, open, and entertaining, attracting a lot of fans, especially those who enjoy slot games.
Good Reminder to Gamble Responsibly
Lady Luck HQ's honest account of her gambling experiences underscores a vital lesson for everyone: the importance of practicing responsible gambling habits every time you play.
Whether you're spinning the reels or trying your luck at the tables, it's crucial to set and adhere to a budget, ensuring that you never wager more than you can afford to lose.
Gambling should be approached as a form of entertainment, not as a source of income. By keeping a clear focus on fun and setting limits in advance, gamblers can enjoy the thrill of the game without risking financial stability.
Remember, even seasoned players experience losses, as Lady Luck HQ openly shares; the key is to play wisely and within your means.
