NFL Week 2 Up 10 Early Win Promotion: What Does DraftKings Envision for Promo’s Future?

NFL Week 2 Up 10 Early Win Promotion: What Does DraftKings Envision for Promo’s Future? article feature image

Photo by Jamie Squire/Getty Images. Pictured: Patrick Mahomes #15 of the Kansas City Chiefs

  • DraftKings' up 10 promotion goes live again this week when the 1 p.m. ET window kicks off.
  • Last week, the Action Network netted $767 for $100 max wagers on this particular promotion. This week, there are picks for almost every game from the same sources.
  • This also begs the question: With how profitable the promo is, how much longer does DraftKings plan on launching this promo? Will Sunday be the last time to potentially cash in?

The advertisements are all over subway cars and billboards throughout the New York City area.

And yet, DraftKings is noncommittal as to whether the promotion will continue beyond Week 2, spokesperson Stephen Miraglia said.

The up seven or up 10 early win promotion allows bettors to cash in their moneyline wagers if the team they wager on goes up by seven or 10 points at any point in the game.

So, if your team possesses the ball first and drives down the field for a touchdown, you’ve already cashed in your wager. A touchdown, a defensive stop and a field goal would be enough for the up 10 promotion.

It doesn’t matter what happens for the rest of the game — you’ve already won.

The moneyline will cash, too, if the team you wager on wins but your team never goes up seven or 10 points.

Already, the promo has increased handle at the sportsbook.

And it’s proved profitable for sharp bettors, too, ones who hammered underdogs during Week 1 and the Chargers for Thursday Night Football.

The Chargers on Thursday hit at a +175 clip. While Los Angeles ended up losing the game, it didn't matter — they started out the game with 10 unanswered and cashed in.

And the Action Network's predictions for Week 1’s slate would have netted $100 bettors a solid $767, good enough for a 48% ROI.

We picked almost every underdog last week, including the Texans at +265, the Seahawks at +245, the Bears at +245, the Giants at +210 and the Falcons at +200. While two of those teams failed to win (the Texans tied), all those bets cashed.

And VIP bettors or those with Diamond status at the sportsbook had maximum wagers of $500. Others had $200 or $100.

At those clips, of course, multiply the aforementioned profits by the appropriate amount.

$500 bettors would have netted more than $3,800 for one day’s work.

Including the Chargers bet, you'd be up about $4,675 heading into Sunday betting $500 per game.

For this week, read our PromoGuy’s projections for this week's slate here.

For Week 1, up to nine games could have cashed both sides down the stretch.

The Lions, Panthers, Bengals, Colts, Jaguars and Raiders had opportunities on their last possessions to win bettors both sides of their wagers.

The Colts and Bengals missed game-winning field goals that would have given early win bettors the W. And the Panthers, Jaguars and Raiders faltered on potential game-winning drives that could have given bettors the same result.

Ultimately, only three games ended up cashing both sides, but enough to give underdog bettors a great ROI to write home about.

While Miraglia wouldn’t divulge specific metrics — or marketing strategies — about how much the sportsbook won or lost from Week 1, he did indicate that metrics for how DraftKings did over the first two weeks could come out after Week 2.

Week 2 will see bettors with the same maximum wagers — as high as $500, with some having their max bets increased depending on how much they bet the promotion last week.

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