In a bold move set to capture the attention of sports enthusiasts and pop culture fans alike, Fanatics Sportsbook has unveiled its first-ever Big Game commercial featuring none other than Kendall Jenner.
The news comes on the heels of the company's new prediction markets platform. It also comes just months after Fanatics FAIR PLAY Policy paid out a record-setting amount during an NFL game, and the wildly successful Fanatics Fest in New York City that gives fans a chance to get up close to their biggest sports heroes.
Titled "Bet on Kendall," the campaign marks a significant milestone for Fanatics Sportsbook, as it teams up with Jenner in her inaugural Big Game advertising venture.
Produced by the newly established Fanatics Studios, a collaboration between Fanatics and OBB Media, the commercial leans into the playful myth of what some have dubbed the "Kardashian Kurse."
This notion, fueled by countless memes and internet conspiracies, suggests that any basketball player who dates Jenner experiences mysterious misfortune in their sports career. Rather than shy away from these rumors, the ad cleverly embraces them.
"As our first official project since the launch of Fanatics Studios, ‘Bet on Kendall’ embodies the kind of content we are thrilled to create. It’s storytelling that sits at the intersection of sports and culture, ready for the biggest stage in sports entertainment," said Michael D. Ratner, the CEO of Fanatics Studios and OBB Media.
Who is Kendall Jenner?
Kendall Jenner is a well-known American model, media star, and businesswoman. She became famous as a member of the Kardashian-Jenner family on the reality TV show "Keeping Up with the Kardashians."
Her full name is Kendall Nicole Jenner. Her parents are Kris Jenner and Caitlyn Jenner.
Kendall grew into a top model, walking fashion shows for famous brands like Chanel, Fendi, and Balmain. She has also been featured on the covers of many international Vogue magazines.
In 2017, Forbes named her the highest-paid model in the world. Besides modeling, Kendall is very popular on social media and co-created a tequila brand called 818 Tequila, and now she adds Fanatics Sportsbook to her resume.
What is the Fanatics Sportsbook Ad About?
In the 30-second spot set to air during the Big Game's halftime, and an extended 90-second version online, Jenner humorously addresses her history of dating basketball talent.
With a knowing smile, she suggests that while the world assumes she's "kursed," she's actually turned this narrative into a strategic advantage: betting on Fanatics Sportsbook. It is separate from the Fanatics Casino.
Against the backdrop of a spooky mansion, Jenner playfully highlights how she's supposedly used the superstition to her benefit, challenging viewers to decide whether to bet with her or against her.
Selena Kalvaria, the Chief Marketing Officer at Fanatics Betting and Gaming, expressed enthusiasm for the campaign. "The magic of this campaign is how Kendall Jenner transforms the lore of the Kardashian Kurse into something playful, participatory, and unmistakably of the moment," Kalvaria stated.
She emphasized the cultural influence Fanatics holds in sports and how "Bet on Kendall" is an apt introduction for Fanatics Sportsbook.
The New Ad Will Appear on Multiple Platforms
The "Bet on Kendall" campaign is not limited to television alone.
It’s set to make waves across various platforms, including digital formats and real-world settings, stimulating conversations around the "Kursed?" theme. Fanatics Sportsbook users nationwide are invited to join the fun through the app, with incentives like a 100% profit boost on their bets.
As The Big Game approaches, all eyes will be on Jenner’s pick, setting the stage for fans to make their own risky decisions.
Will they bet with or against Jenner’s "kursed" touch? That remains to be seen, but one thing is clear: Fanatics Sportsbook and Kendall Jenner are upping the ante in sports entertainment.
Just remember that if you decide to bet on the big game, practice responsible gambling habits. Never bet more than you can afford and always set limits.
