While football fans will be locked in to the actual game on Super Bowl Sunday, the Super Bowl Commercials provide an added element of entertainment.
Some of the most iconic commercials of all time first aired during Super Bowls, and this year figures to be no different. Prominent companies — such as Pepsi and T-Mobile — are among the heavy favorites, but there are plenty of interesting contenders with longer odds.
For anyone interested in making a Super Bowl commercial prediction, Kalshi allows users the opportunity to place real money on the outcome in most states.
Super Bowl Commercials: Odds, Predictions
One of the most interesting companies with nearly coin-flip odds to have a Super Bowl ad is Spotify, the chief competitor of Apple Music, which will sponsor the Super Bowl Halftime Show.
OpenAI also has very high odds of purchasing ad space during the Super Bowl. That would be an interesting decision, as the company has made headlines over the past few weeks for financial forecasts that project it to lose billions of dollars in 2026 and go bankrupt as early as 2027.
Streaming services dominate the list of companies with solid chances — but not full guarantees — to have ads during the Super Bowl, as Netflix, Paramount+, and Disney+ all have odds in the 65-80% range.
The best way to find out which companies will run ads during the Super Bowl is to tune in to NBC at 6:30 p.m. EST on Sunday, February 8.
What is Kalshi?
Different than a traditional sportsbook and available in all 50 states, Kalshi allows users to make predictions across several unique markets, including sports, entertainment, elections, and even weather.
Kalshi operates on a contract-based system where users buy "contracts" (priced between 1–99 cents) based on whether they believe a specific event will happen. The price of each contract fluctuates in real time based on market sentiment and like the stock market, traders can sell positions early to lock in profits (or minimize losses).
