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DraftKings, MLB Announce Live Streaming Partnership

DraftKings, MLB Announce Live Streaming Partnership article feature image

Pavlo Gonchar/SOPA Images/LightRocket via Getty Images. Pictured: DraftKings logo.

For the first time, Major League Baseball has partnered with a sportsbook to air live games.

DraftKings and MLB have announced on Friday a deal that would allow the book to air one game per week on its app and website.

Viewers would be able to engage with betting-related in-game features, though specifics have yet to be finalized.

Anyone with an account and DraftKings account will be able to stream games.

This is DraftKings’ first live streaming deal with a major American sports league.

“In 2012, MLB helped ignite the daily fantasy industry by becoming our first-ever league partner, and that same foresight has persisted over the years as our organizations look to disrupt and innovate further through this expansion,” DraftKings co-founder Matt Kalish said in a statement.

U.S. sports leagues have rapidly entered the sports gambling space since a 2018 Supreme Court decision allowed states to legalize sportsbooks.

FanDuel in 2020 made an exclusive deal to air live NHL games in a partnership similar to the one announced on Friday between MLB and DraftKings.

The NBA has partnered with BetMGM, The Action Network and Turner Sports to launch NBABet, a vertical that produces betting-oriented content across the league’s media platforms.

In April, the NFL announced its first-ever partnerships with U.S. sportsbooks in deals with Caesars Entertainment, DraftKings and FanDuel.

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