The Betr app is taking a big step toward becoming a mainstream real-money gaming super app in the U.S. with the launch of Betr 2.0.
At the center of the update is a phased rollout of prediction markets powered by Polymarket, making Betr the first consumer app to integrate Polymarket’s event contracts. To mark the moment, Betr dropped a new flagship campaign called SOMETHING BETR, reuniting Entourage stars Jeremy Piven and Adrian Grenier alongside Jake Paul, Lonzo Ball, and Gelo Ball.
Just about a year ago we were talking about Betr launching real money skill-based games.
What is Betr?
Betr was founded in 2022 by Joey Levy and Jake Paul. The company has built the world’s first real‑money gaming super app.
The Betr app now includes Picks, Predictions, a Social Sportsbook, Social Casino, and Arcade. Rips and more products are coming soon. Betr says it has one million paying users. That makes it one of the fastest‑growing companies in the industry and the most‑followed real‑money gaming brand on social media.
Betr 2.0 is the next evolution of the Betr app, bringing multiple gaming products under one roof as the company builds out its “super app” strategy.
The 2.0 update also introduces a refreshed brand identity designed to reflect that wider product mix and a more mature, unified experience.
Prediction Markets Come to the Betr App
The biggest news in Betr 2.0 is the arrival of prediction markets through Betr’s integration with Polymarket. These markets let users trade on the likelihood of real-world outcomes, starting with sports and expanding to other events over time. Betr says it is the first consumer app to launch Polymarket markets, and it expects to be Polymarket’s largest consumer partner.
The prediction markets feature is rolling out in phases to eligible users in select states, with a full release planned for later in the football season. Because Polymarket has its own compliance rules, users may need to complete separate identity verification to access prediction markets, even if they are already verified on Betr.
How Prediction Markets Work in the Betr App
Inside the Betr app, prediction prices are set by an order book and land at the midpoint between the current bid and ask. That market-driven pricing is a key difference from traditional fixed-odds sports betting, and it aligns with how Polymarket operates across other platforms.
Betr’s shift toward a super app reflects both product ambition and regulatory reality. By offering several products that fall under different regulatory frameworks—such as daily fantasy picks, social casino, arcade-style skill games, and CFTC-regulated prediction markets—Betr can reach users in more states than a sportsbook-only model. The company recently acquired ACM Futures, a CFTC- and NFA-registered introducing broker, to help fast-track its prediction markets rollout nationwide.
CEO Joey Levy has described Betr today as “fundamentally different” from the company that launched in 2022, noting that prediction markets are a key milestone in the path to a unified super app. Betr says it has launched four new products in 13 months and expects to have at least seven live within the app by this time next year.
The SOMETHING BETR Campaign and Entourage Reunion
Betr is celebrating the 2.0 launch with a high-profile campaign titled SOMETHING BETR. The spot brings back Jeremy Piven and Adrian Grenier, who played Ari Gold and Vince Chase on Entourage, for their first on-screen reunion since the series. In the ad, Piven’s superagent character tracks down Grenier’s star at a party filled with athletes and creators, including Jake Paul, Lonzo Ball, and Gelo Ball, before pitching them on becoming the face of Betr.
Piven and Grenier said in a joint statement that getting back together on set felt like no time had passed, and that they were excited to work with Betr because they love the super app and brand. The campaign is designed to show how much the Betr app has expanded, highlighting the growing number of ways users can play across sports, gaming, entertainment, and culture.
Who Can Use Prediction Markets on the Betr App?
Prediction markets are beginning a phased beta rollout to eligible Betr users in select states, with broader access expected later in the football season.
Availability depends on a mix of state laws, product licensing, and Polymarket’s own compliance requirements. Users should check the Betr app and the company’s help center for the latest list of eligible states and verification steps.
For existing users, Betr 2.0 means more ways to play inside a single app, from picks and social casino to prediction markets on sports and other events.
For new users, the Betr app is positioning itself as a one-stop destination for real-money gaming and prediction-style products, backed by a celebrity-driven brand push. New customers can also take advantage of promotional offers, such as up to $200 in No Sweat Entries plus a free pick when creating an account, depending on current terms.
FAQ: Betr App and Betr 2.0
What is the Betr app?
The Betr app is a real-money gaming super app from Miami-based Betr, co-founded by Joey Levy and Jake Paul. It combines products like Picks, a Social Sportsbook, Social Casino, Arcade, and, now, prediction markets via Polymarket.
What is new in Betr 2.0?
Betr 2.0 adds prediction markets through a Polymarket integration, introduces a refreshed brand identity, and continues Betr’s push to unify multiple gaming products in one app.
When did Betr 2.0 launch?
Betr 2.0 and the SOMETHING BETR campaign launched on September 8, 2026.
Are prediction markets live for all users?
No. Prediction markets are rolling out in phases to eligible users in select states, with a full release planned for later in the football season.
Do I need extra verification for prediction markets?
Yes. Because prediction markets are powered by Polymarket, users must meet Polymarket’s identity verification requirements in addition to any existing Betr verification.
What states can use the Betr app?
Betr’s sportsbook is currently live in a smaller set of licensed states, while Betr Picks is available in roughly 33 states, including some where traditional sports betting is not legal. Prediction market availability depends on state rules and the phased rollout.
