DraftKings Predictions is driving major growth for the company, and the launch of its new DKeX exchange is expected to accelerate that momentum even more.
DKeX is DraftKings’ new proprietary prediction markets exchange, fully integrated into the DraftKings Sports & Casino app. The company expects it to enhance the DraftKings Predictions experience with faster performance, greater control, and added flexibility.
DraftKings Predictions is a feature within the app that allows users to trade on the outcomes of real-world events, similar to a prediction market. With DKeX, DraftKings now owns more of the underlying technology, allowing for faster updates and a more seamless user experience.
According to CEO Jason Robins, the company’s focus is on combining technology and user experience to shape the future of sports engagement. In fact, just last month, the company announced it was going all-in on prediction markets.
"DraftKings is at its best when building innovative platforms that bring together technology, customer focus, and world-class execution to shape the future of sports engagement," Robins said.
"The momentum we've seen on DraftKings Predictions in recent months reflects the significant progress we've made in delivering a more seamless and connected experience for sports fans. DKeX provides a vertically integrated foundation for DraftKings Predictions, strengthening our prediction markets content and capabilities, giving us greater control over the technology that powers those offerings, and enabling us to move faster as we continue enhancing our unified app."
DraftKings Predictions Reaches $3.4 Billion in Volume
DraftKings Predictions has reached approximately $3.4 billion in annualized consumer volume, along with $11.3 billion in total trading volume as of June 2026. This rapid growth highlights increasing demand for prediction markets in the U.S.
Several factors are driving this momentum:
- Growing interest in major global events like the World Cup
- Expansion of prediction market contracts across multiple sports
- New features designed to improve customization and usability
One standout feature is combinations, also known as combos. More than 30% of DraftKings Predictions users have already used this feature, which allows multiple event contracts to be bundled into a single position.
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Key Features Powering DraftKings Predictions
DraftKings Predictions is built into the company’s unified app, allowing users to switch between sportsbook betting and prediction markets depending on location and availability.
Recent feature upgrades include:
- Predictions Sports Combos for multi-contract positions
- Expanded pre-game and live data for better decision-making
- Dedicated event hubs for major tournaments
- A Live tab that highlights real-time sports action
These updates make DraftKings Predictions more interactive and easier to use during live sporting events. It is all closely monitored by the U.S. Commodity Futures Trading Commission (CFTC).
“The pace of development across Predictions has been substantial, from expanding our event contract offerings to introducing key features like combos, which customers have quickly embraced," said Jeanine Hightower-Sellitto, DraftKings Senior Vice President and General Manager of Prediction Markets. "DKeX is the latest milestone in that progression and creates new opportunities to further expand the offering ahead of some of the biggest moments on the sports calendar.”
DraftKings Predictions Expands Market Coverage
Prediction markets operate similarly to an exchange, where users trade positions rather than place bets. This sets them apart from sports betting, legal online casinos, and even sweepstakes casinos, which typically involve betting against the operator.
As part of its long-range plan, DraftKings Predictions now offers an even wider range of event contracts across popular leagues and sports. This includes:
- MLB player props and futures
- No Runs First Inning (NRFI) baseball markets
- Expanded NBA and NHL contracts
- International sports events
This expansion helps DraftKings Predictions appeal to both new users and experienced bettors looking for more variety.
What This Means for the Prediction Markets Industry
DraftKings Predictions is becoming a key part of the company’s long-term strategy. With the launch of DKeX, DraftKings gains more control over its platform, allowing it to innovate faster and expand its prediction market offerings.
As prediction markets grow in popularity, DraftKings Predictions is positioning itself as a leader by combining trading-style markets with a traditional sportsbook experience in one app.
