Snoop Dogg’s Gin & Juice Brand to Sponsor Arizona Bowl
Photo by Kevin C. Cox/Getty Images Pictured: Snoop Dogg performs during the Pepsi Super Bowl LVI Halftime Show at SoFi Stadium on February 13, 2022
Thirty years after Snoop Dogg released the hit “Gin and Juice,” his iconic song will headline a bowl game as the former Barstool Sports Arizona Bowl will now be known as the Snoop Dogg Arizona Bowl presented by Gin & Juice By Dre and Snoop.
Snoop Dog and Dr. Dre commemorated the 30-year anniversary of their hit song earlier this year by releasing Gin & Juice By Dre and Snoop, which are premade canned mix drinks provided in four flavors. As such, the Arizona Bowl will become the first ever NCAA-sanctioned bowl game with an alcohol product as it’s presenting sponsor.
"We’re thrilled about our groundbreaking partnership with Snoop and Gin & Juice By Dre and Snoop," said Executive Director of the Arizona Bowl Kym Adair. "This year, the Arizona Bowl is bringing sports, libations, and entertainment into a singular bowl game, and we are changing the definition of what a brand partnership is in the NCAA."
The inaugural Snoop Dogg Arizona Bowl presented by Gin & Juice By Dre and Snoop will take place on Dec. 28.
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