Action Network co-founder Chad Millman has a new book coming out in January. And you have about a chance to get it for free. You just need the Bills, Chiefs, or Bears to win the Super Bowl.
Here's how it works for you:
- Preorder The Number from any retailer below.
- Submit your proof of purchase using this form.
- You'll receive a confirmation email.
- The email will also include a link to the invite-only Discord and a bonus chapter of The Number.
- If the Bears, Chiefs, or Bills win the Super Bowl, you'll get the cost of your pre-order refunded and get the book for free.
What's the Book About?
Millman has written a number of bestselling books, including The Odds, which followed the lives of these three professional gamblers through a college basketball season in Las Vegas at the turn of the century.
The Number, 25 years later, looks at how sports betting evolved into its modern form and where it's heading next.
When did everything become a bet? It’s not enough to have an opinion these days—now you’ve got to back it up with cash. Every second of every day, a nation of gamblers is logging on to digital sportsbooks and prediction markets asking one question: What’s The Number? Some call it the line or the odds or the price. But to insiders, it’s The Number. Without it, the action never starts. From NFL games to presidential elections to Oscar races, The Number increasingly shapes the way we experience sports, politics, and life.
In The Number, Chad Millman reveals how gambling became a mainstream obsession, uncovers the secret strategies driving billions of dollars, and introduces the people chasing the ultimate edge. The thirty-year-old Bitcoin maximalist betting tens of millions a year; the NFL prop bettor who won a fortune but nearly lost himself; the investigator who exposed some of sports’ biggest scandals; the ex−Wall Streeter turned prediction market kingpin.
Betting is reshaping sports the way crypto reshaped finance and AI is reshaping technology. The Number explains how it works, why it matters, and where it’s headed next.
How Does the Promo Work?
On the backend, Millman is using Crux to advise on how to execute this promotional hedge. Crux helps small and midsize businesses that face rising costs, risks like weather, or promotional obligations to hedge their exposure through exchange-traded financial contracts.
For this promo, Polymarket posted a custom market on one of those three teams winning the Super Bowl that Millman could use to hedge against the book revenue he'd lose if they do win it all in February.
"Most people don't realize big companies do this through other financial rails. Energy companies hedge weather, airlines hedge fuel costs," said Scott Miller, Crux's co-founder. "We can leverage event contracts and their flexibility to democratize this for businesses of all kinds."
So Just How Likely are Those Super Bowl Winners?
When Polymarket posted this market, market makers quoted at 31%, meaning they believe that's about how likely it is that one of the Bills, Chiefs, or Bears wins the Super Bowl.
And that makes sense if you look at any sportsbook or prediction market price.
The Bills are the second favorite at +600 (14.29%) behind only the 49ers. The Bears are third at most shops at around +800 (11.11%) following a dominant win over the Seahawks. And Kansas City at +1000 (9.09%) rounds out the top 5 betting choices.
Add those probabilities up, and you get 34.5%; remove the vig, and you land just shy of 30%, depending on that platform's prices and de-vig method.
