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Buffalo Bills’ Damar Hamlin Files 2 Trademarks, Including ‘Did We Win’

Buffalo Bills’ Damar Hamlin Files 2 Trademarks, Including ‘Did We Win’ article feature image
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Timothy T Ludwig/Getty Images. Pictured: Damar Hamlin of the Buffalo Bills

The money that has poured into Damar Hamlin’s charity since he had a heart attack on the field has been astounding. Now, Hamlin wants to protect the business around him and make sure money goes to his initiatives, including his charity.

Hamlin, through an attorney and his marketing agent Jordon Rooney, who confirmed the filings, has put in for two trademarks, which appeared electronically on the US Patent & Trademark website.

Hamlin filed to trademark the phrases “Did We Win” and “Three Is Back.” The latter, referencing his number, is self-explanatory. “Did We Win?” is what Hamlin reportedly wrote in his first moments of clarity with a breathing tube still in.

Hamlin recently began selling “Did We Win?” shirts with proceeds going to first responders and the University of Cincinnati Trauma Center, which took care of him after he went down in the Jan. 2 Bengals-Bills game that was subsequently halted.

The filings, which were initially uncovered by trademark attorney Josh Gerben, are in the space of licensing and apparel, motivational speaking and health care.

Hamlin’s No. 3 jersey has been the most popular NFL jersey sold recently on Fanatics, and his GoFundMe for his Chasing M’s Foundation has raised nearly $9 million.

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