Sportsbooks Adjust Offers & Promos to Compete for Super Bowl 56 Customers

Sportsbooks are getting creative in their ways to compete for customers for the Super Bowl as they can't afford to miss on the biggest event of the year.

The books are already competing for customers daily, but with so much attention on one game they have to find alternate ways to reach bettors.

The usual promos are out for new customers, including sign-up bonuses and bets that seem like guarantees for a bigger bonus — think Matthew Stafford to complete a pass.

Two sportsbooks announced limited-time promotions on Thursday.

With the Super Bowl line listed with the Los Angeles Rams as 4.5-point favorites at most books, Caesars announced the line would be 3.5 for 24 hours only. The moneyline for the Rams also dropped from -190 to -175. Find real-time odds for all sportsbooks here.

WynnBET is hosting their own "Win Hour" from 5 p.m. ET to 6 p.m. ET where there will be reduced juice on the spread and props. The spread of Rams -4 or Bengals +4 will be -103 instead of the typical -110. In addition, notable prop bets will come with -105 lines, including Joe Burrow and Matthew Stafford passing yards, Joe Mixon rushing yards, Odell Beckham Jr. and Ja'Marr Chase receiving yards and Cooper Kupp receptions.

PointsBet is running oddsboosts daily from 3 p.m. ET to 7 p.m. ET.

The competition benefits the bettor, especially one willing to shop. Having multiple accounts allows bettors to search out the best offers and lines, thus taking advantage of all the books have to offer.

As the game nears and interest reaches its peak, the pressure on sportsbooks increases. Stay alert for even more bonuses, boosts and offers.