FanDuel Launches NBA Show Featuring Shams Charania, Michelle Beadle

FanDuel Launches NBA Show Featuring Shams Charania, Michelle Beadle article feature image

Courtesy of FanDuel TV. Pictured: “Run it Back” host Michelle Beadle

FanDuel launches its NBA studio show on Monday, the latest lineup addition to its newly minted cable network.

ESPN alum Michelle Beadle and former NBA sharpshooter Chandler Parsons will host "Run it Back" on FanDuel TV Monday through Wednesday starting at 10 a.m. ET, according to a press release.

The show will cover the latest NBA news and storylines from around the league, andNBA insider Shams Charania of The Athletic and Stadium will make regular appearances.

Charania will use FanDuel Sportsbook odds exclusively in his news reporting and on social media, according to the release. As part of the deal, he will be prohibited from using FanDuel’s sportsbook.

Reporter Shams Charania will join FanDuel as part of a new NBA show on FD TV. First reported by @AndrewMarchand.

Per source, Charania will break news with his personal Twitter account and media outlets The Athletic and Stadium, not FanDuel.

"We know when the world knows."

— David Payne Purdum (@DavidPurdum) October 17, 2022

It’s the latest development in FanDuel’s rebrand of its former TVG racing channel into a 24/7 betting-centric sports network.

“FanDuel TV was designed for viewers to watch and wager and 'Run it Back' will bring a 360-degree view of the NBA, including wagering trends to our audience,” FanDuel Chief Commercial Officer Mike Raffensperger stated. “Every NBA season offers its own unique intrigue, and as the narrative of each season unfolds, 'Run it Back' will be there every step of the way.”

Ragffensperger formerly of Amazon was elevated to oversee FanDuel’s content rebrand in July. FanDuel TV, the U.S.'s first sportsbook-branded cable network, was announced a few months later.

Charania and Beadle, former host of ESPN’s flagship NBA show "NBA Countdown," join several other high-profile hires such as Pat McAfee and Kay Adams.

"Run it Back" will lead directly into "Up and Adams," the daily morning show hosted by NFL Network alum Adams.

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