In a strategic move poised to reshape the sports entertainment landscape, DraftKings has inked a multi-year deal with NBCUniversal.
The deal allows DraftKings to leverage NBCUniversal’s extensive reach in sports broadcasting.
It will also allow DraftKings to have exclusive advertising opportunities and digital sponsorships on NBCUniversal's major sports platforms, which include popular national sports coverage.
This includes comprehensive integrations and digital sponsorships across a variety of well-known sports properties. Universal is also known for its popular "Horror Unleashed" experience.
Audiences can expect to see DraftKings’ presence spanning major events such as the NFL, PGA TOUR, Premier League, and NBA, along with tentpole events like the Super Bowl, NBA All-Star Weekend, and the FIFA World Cup on Telemundo.
DraftKings Added to NBCUniversal's "Sports Ecosystem"
Stephanie Sherman, Chief Marketing Officer at DraftKings, described the agreement as a momentous alliance between industry leaders. "Our presence throughout NBCUniversal’s sports ecosystem will not only engage fans in powerful new ways but also augment our industry-leading live betting capabilities," she stated.
By incorporating DraftKings into its sports coverage, NBCUniversal wants to enhance the engagement and interactivity of its sports programming.
Peter Lazarus, Executive Vice President of NBC Sports, commented on the partnership’s potential to transform how viewers experience sports content, highlighting DraftKings’ role in complementing NBCUniversal’s offerings with cutting-edge digital integrations.
This collaboration provides DraftKings exclusive rights to participate in several digital categories, including online sports betting, daily fantasy sports, and more.
Such integrations across NBCUniversal's platforms will connect millions of fans to a new, immersive way of experiencing sports.
DraftKings Continues to Build
DraftKings, founded in 2012 and headquartered in Boston, is renowned for its innovative role in the gaming industry.
The company continues to grow its footprint across the United States and Canada, offering diverse products that extend from daily fantasy games to regulated gaming. The company’s commitment to responsible gaming and engaging fan experiences remains a cornerstone of its operations.
As sports broadcasting enters a new era, the partnership between DraftKings and NBCUniversal is expected to deliver new content and engage audiences in additional ways throughout the yearly sports calendar.
