Serena Williams Bows Out of US Open After Historic Effort: Here’s What That Meant For Betting Markets

Serena Williams Bows Out of US Open After Historic Effort: Here’s What That Meant For Betting Markets article feature image

NEW YORK, NEW YORK – SEPTEMBER 02: Serena Williams of the United States thanks the fans after being defeated by Ajla Tomlijanovic of Australia during their Women’s Singles Third Round match on Day Five of the 2022 US Open at USTA Billie Jean King National Tennis Center on September 02, 2022 in the Flushing neighborhood of the Queens borough of New York City. (Photo by Al Bello/Getty Images)

It wasn't meant to be for Serena Williams, who fell 7-5, 6-7 (4), 6-1 in her US Open finale.

Williams was a slight favorite heading into the match, listed around -145 while Ajla Tomljanovic was in the +120 range.

When the Aussie took the first set, she climbed to about -320 as the all-time great landed at around +240. However, things quickly changed as Williams got out to a fast second set, earning a 4-0 lead and reaching a favorite status around -160.

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However, the match twisted once again and Tomljanovic clawed herself all the way back to 5-5 before taking the second set to a tiebreaker. From there, Williams gutted out a 7-4 mark to send the match the distance.

When Williams got off to a 1-0, 40-15 start in the third set, her price jumped as high as -450 before Tomljanovic gutted out four consecutive points and began to go on a tear.

Tomljanovic rattled off six games in a row and secured the historic victory, 6-1, in the third set. Of course, that wasn't before Williams saved a batch of match points via ridiculously clean ball-striking.

For a majority of sportsbooks, Williams was the public favorite. For example, she amassed 75% of the betting tickets and 79% of the handle at BetMGM.

That's not to say bettors didn't profit on the efforts she put in. Williams was a +200 underdog in the second round against Anett Kontaveit and her win cashed the 81% of the betting tickets and 58% of money that was riding on her at BetMGM.

Williams was also the public's favorite to win the event and was the biggest liability — by a wide margin — for sportsbooks.

It wasn't the storybook ending we wanted. Although Williams has made it somewhat clear she plans on retiring, she has left the door open ever-so-slightly for further play.

If this was the end of the ride, boy was it an incredible show.

Ultimately, it was classic Serena.

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