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Sportsbooks Avoid Massive Losses with Serena Williams’ US Open Defeat

Sportsbooks Avoid Massive Losses with Serena Williams’ US Open Defeat article feature image
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NEW YORK, NEW YORK – SEPTEMBER 02: Serena Williams of the United States thanks the fans after being defeated by Ajla Tomlijanovic of Australia during their Women’s Singles Third Round match on Day Five of the 2022 US Open at USTA Billie Jean King National Tennis Center on September 02, 2022 in the Flushing neighborhood of the Queens borough of New York City. (Photo by Elsa/Getty Images)

While the world, it seems, was rooting for Serena Williams to pull it out, sportsbooks were not on the 40-year-old’s side.

Williams’ three-set loss to Ajla Tomljanovic in the third round of the US Open put an end to her run and those running sportsbooks could breathe a sigh of relief.

Williams started the tournament as long as 50/1 at some sportsbooks, but the money really started to come in after her second-round win over No. 2 ranked Anett Kontaveit.

“Start putting your money on her,” former tennis great and analyst Chris Evert said after the match.

And bettors did. Odds shortened from as high as 22/1 to as low as 10/1 as the money poured in.

By the time her match started on Friday night, Williams made up 41% of the money in the women’s singles futures market at FanDuel and 40% at DraftKings. She made up 29% of the money at PointsBet and was the top liability everywhere.

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