Fanatics Sportsbook and the Indianapolis Colts are pushing harder into a bridged rewards program, as Fanatics users can convert FanCash to Colts Cash at Lucas Oil Stadium on gameday. The Colts host the Broncos on Sunday following Indy's impressive Week 1 win over the Dolphins.
That FanCash can then be converted into Colts Cash on game day and be used to purchase concessions or merchandise at Lucas Oil Stadium. Fanatics also offers plenty of ways for sportsook user to stack more FanCash through unique boosts and promotions.
FanCash is pretty unique among all online sportsbooks — a reward system that allows you to purchase anything across the Fanatics universe like collectibles, merchandise, or convert it to bonus bets to use at the sportsbook — but it's now come to life. Depending on the types of bets you're making, you can earn anywhere from 1% to 10%. Learn more about FanCash here.
Colts fans and all other bettors can get up to 10% FanCash for bets made this season, which means they'll earn 10 cents on every dollar. Some bets, like shorter parlays, will earn a lower percentage. But it's still a tangible rewards system that gives users tons of flexibility to deploy it as they want.
How to Connect Your Accounts
Anyone with the Colts app can link their Fanatics ONE account directly to access their FanCash. This unlocks two-way conversion between Fanatics Cash and Colts Cash, giving fans total flexibility in how they use their rewards. Anyone who attends a game can access these benefits.
Two Main Ways to Use Colts Cash
- At the Colts Pro Shop – Pick up jerseys, hats, and exclusive Colts gear, all paid for with the rewards you’ve already earned.
- At Concession Stands – Grab food, drinks, and snacks etc. Just use Colts Cash for a frictionless purchase within the app
Why It Matters
This collaboration marks a significant step in Fanatics founder Michael Rubin’s quest to improve fan engagement through an integrated sports betting app. Fanatics has millions of customers in so many verticals — the question has always been if they can turn them into sports bettors on their platform.
From day one, Fanatics Sportsbook has been trying to create practical, usable sportsbook rewards and real-life value that users will actually use. By bridging online rewards with in-stadium convenience, the Colts and Fanatics are giving fans more ways to engage, save, and celebrate on game day.
