888sport, headquartered in Gibraltar, has been around in the European betting market for over a decade at this point. They launched a partnership with Caesars Atlantic City Casino in 2018 following the overturn of PASPA and have since launched online betting in New Jersey. We expect they'll continue to expand to other states in following years.
888sport doesn't have the sleekest or fastest book in the industry, but they have been around a while and use Kambi, an odds provider also used by a lot of other U.S. books. That does mean you'll see similar odds and offerings at 888sport vs. other sportsbooks, but those options are fairly robust. They're one of the smaller sportsbooks in the U.S. right now but could look to be more aggressive in gaining market share both in New Jersey and by expanding into other states in years to come, which will be good for users.