Action Network & XFL Form Sports Betting Content Partnership
STAMFORD, Conn., Feb. 13, 2020 /PRNewswire/ — The XFL and The Action Network have announced a sports betting content partnership. As part of the collaboration, The Action Network becomes a preferred source of XFL betting analysis and information and will provide sports betting content for the league’s website at XFL.com.
All season long, The Action Network will develop multiple content features – including daily news from across the league, analysis of games and player performances, as well as expert picks and projections for both The Action Network and XFL platforms. The Action Network’s talent will also appear in XFL’s betting-related content.
“We’re thrilled to partner with the XFL and introduce in-depth betting coverage to a new legion of fans,” said Ari Borod, Chief Commercial Officer of The Action Network. “We remain committed to bringing our audience best-in-class coverage with innovative leagues and rights holders as the sports betting landscape continues to rapidly evolve.”
“Our strategy is to embrace the spread and partnering with The Action Network helps us provide our fans with timely sports betting news and information,” said Jeffrey Pollack, President and COO of the XFL. “We want what our fans want and millions of football fans have an interest in betting on sports, so we’re answering the call and gearing up to be fully responsive.”
The Action Network will provide branded content on the XFL website and have rights to use certain league IP to promote the partnership across its platforms.
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About The Action Network
Launched in January 2018 by The Chernin Group, The Action Network provides premium sports betting analysis, real-time odds and in-depth data and tools via its website and app. Named 2019’s best sports betting site and app by the Fantasy Sports Gaming Association, The Action Network has also been featured in The New York Times, Washington Post, Wall Street Journal, CNBC, ESPN, Fox Sports, Sports Business Journal and dozens of other media outlets as the leading source for news, information and primary data in sports betting. For more information, please visit www.actionnetwork.com or contact firstname.lastname@example.org.