The Sydney Sweeney Novig commercial is now a two-ad campaign, with the first spot out Sept. 9 and a second on Oct. 11. The "Euphoria" star fronts Novig's "Just Sports" push for the CFTC-regulated sports prediction market that launched nationwide on August 4, 2026.
New users in select states who register using the Novig promo code ACTION can get $50 in trade credits after a $10 deposit. The full offer is below, and you can compare other prediction market promo codes too.
Latest Sydney Sweeney Novig News
- Late October: Adweek reported that Sweeney's two Novig videos have about 100 million Instagram views combined. It also cited Meltwater data showing 1.9 million social mentions of her name from September to mid-October.
- Oct. 26 to 27: Novig ran "Sydney's $250k Tab" ahead of the Sports Equinox, a night with NFL, NBA, NHL and MLB games. It gave out $10 trade credits, 25,000 in all, first come, first served.
- Mid-October: Powerade answered the backlash with a "Never Just Sports" campaign that puts women athletes front and center.
- Oct. 11: Sweeney posted a second Just Sports ad, about 30 seconds long. It sets Novig's sports-only pitch against platforms that list markets on politics and world events.
- Sept. 9: The first Just Sports ad went live. Novig named Sweeney a strategic partner and equity holder the same day.
What Happens in the Sydney Sweeney Novig Commercial?
Both spots make one point: Novig covers sports, and only sports. Sweeney appears with footballs, basketballs, hockey gear, and a Novig jersey as props, and each ad ends on the same line, "Novig is just sports."
The second ad is sharper. It takes a swipe at rivals such as Kalshi and Polymarket, which list markets on politics and world events. Both rank among the best prediction market apps, and our Kalshi vs. Novig comparison shows where Novig stands apart.
The first spot also set off criticism from female athletes, and Novig said it respects women's sports but focuses only on sports.
Why Is Sydney Sweeney in the Novig Ads?
Sweeney is more than the face of the campaign. Novig calls her a strategic partner and equity holder. CEO Jacob Fortinsky told Front Office Sports she came to Novig asking about an equity partnership.
Fortune reported that she helped make the ads, from the music to the script. Reports put Novig's valuation at $2 billion, up from $500 million at the start of the year.
How Novig Actually Works
Novig runs as a peer-to-peer exchange instead of a traditional sportsbook. Traders take positions against each other, prices move with supply and demand, and pregame trades carry no fees. The full breakdown is in our guide on how Novig works.
That structure changes the math. Sportsbooks bake a house margin into every number. An exchange can pass sharper pricing back to traders when plenty of people are trading, which shows up most on NFL sides and totals.
Markets span football, baseball, basketball, hockey, tennis, golf, soccer, and MMA. Novig also holds MLB-authorized data rights, and you can link two or more picks into one trade with Novig parlays.
Every account requires users to be 21 or older, a stricter standard than most prediction markets. Trustly and Aeropay process deposits and withdrawals.
Novig Promo Code Offer: Deposit $10, Get $50
New users who sign up through the link on this page get the current welcome offer. Deposit $10 or more and receive $50 in trade credits.
Here is how to claim the Novig promo code offer:
- Click the sign-up link on this page and use code ACTION
- Create your account and finish registration
- Deposit $10 or more
- Receive $50 as five $10 trade credits
- Use each credit on a contract priced from $0.01 to $0.60 within 30 days
You must use each credit in full on one trade, so you can't split it. Credits expire 30 days after they are issued. They aren't cash and can't be withdrawn, but winnings from trades made with them convert to withdrawable cash.
The offer is available in AK, AR, FL, GA, HI, IL, IN, IA, KS, KY, ME, MA, MN, MO, NE, NH, NC, ND, OH, OK, OR, SC, SD, TX, VT, VA, DC, WI, and WY.
How to Put Your Trade Credits to Work
Five $10 credits let you test exchange pricing across several sports before risking much of your own money. Split them by league for the cleanest read.
Take one position on an NFL side, one on a college football total, and one on a college basketball game. The NHL board works too. Check the price first, since credits only apply to contracts at 60 cents or less. Then compare each fill price with the number your usual app posts.
The Sweeney ads got Novig into the news feed. The welcome offer gives you a reason to try it, so sign up through this link to claim the credits.
Novig Sydney Sweeney Ad FAQ
How much was Sydney Sweeney paid for the Novig ad?
Novig has not said. Fortinsky has not shared her pay or the size of her stake, and reports say she took equity instead of a standard endorsement fee.
Is the Sydney Sweeney Novig ad real?
Yes. Novig announced the "Just Sports" campaign in a press release, and Sweeney posted the second ad on her Instagram page.
Where can you watch the full Novig Sydney Sweeney ad?
Instagram is the best place. Sweeney shared the second ad there on Oct. 11, and the first one pulled in more than 65 million views on the app.
What does "Just Sports" mean?
It is Novig's tagline. The exchange lists sports markets only, with none on politics or world events.
Is there a Sydney Sweeney Novig promo code?
Sydney's $250k Tab was a one-time giveaway, and it has closed. New users can still get the Novig promo code ACTION offer described above. Sign up through this link to claim it.
Terms & Conditions of Novig Promo Code ACTION
Restrictions & requirements apply. Not available in all jurisdictions; void where prohibited. Must be 21+ to participate. Limit of one offer per user. Event contract trading involves risk & is not appropriate for all. Consider if it's appropriate for you in light of financial circumstances. See novig.com/terms for information.
