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New In-Stadium Betting Data Provides Insight Into NFL Fan Habits

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AP Photo/Ross D. Franklin. Pictured: Kyler Murray

Games with the Highest Percentage of Unique Fan Engagements on GeoComply Through NFL Week 2

Unique fan engagement percentage is calculated by the total unique users utilizing GeoComply divided by the attendance at each game.

With online sports betting alive in 21 states and counting, live betting in-stadium is growing at a rapid rate.

At NFL stadiums through Week 2, 10 out of 13 games that had legal online wagering in-stadium saw at least 5% of attendees engage with their sportsbook apps.

That’s according to GeoComply — the tech company that manages geofencing for sportsbooks including DraftKings, FanDuel, BetMGM and Caesars — which ensures that bettors are wagering within the legal state they wish to play in.

The company published data on Thursday that indicated four games saw more than 10% of fans register a log-in to gamble.

Most of these figures were much higher than their year-over-year numbers. For instance, at Nissan Stadium in Nashville, there was a 72% increase in GeoComply checks at the stadium for their 2022 home opener against the Giants relative to the Titans’ 2021 home opener.

And for the Patriots vs. Steelers game in Pittsburgh last Sunday, the 38,600 total in-game transactions represented an astounding 28% of all betting activity in the city during the course of the game.

It’s the first time data of the sort has been released. This will be the first year that the public will be able to glean this sort of information for the Super Bowl, as well, with the big game scheduled to kickoff at State Farm Stadium in Arizona in Feb. 2023.

That’s the stadium that saw the most per capita in-game engagement with sportsbooks through Week 2. Chiefs vs. Cardinals in Week 1 was a dud of a game, but it saw 11.5% of the users in-stadium live bet or at the very minimum check live odds during that game.

And that’s not counting bets placed at the retail sportsbook located just outside the stadium, which BetMGM opened a few hours before the game.

BetMGM did not specify the number of wagers placed.

Fans in Arizona narrowly beat out fans in Philadelphia for that moniker.

Vikings vs. Eagles on Monday Night Football saw the second-highest percentage of unique fan engagement with 11.4% of users.

That Eagles game actually saw the most individual GeoComply checks, which signals each time a user launched a sportsbook app. That means the 8,000 users that checked live odds or live bet the game opened their sportsbook app an average of about 9.5 times that contest.

The 8,000 unique users at the Eagles game were the highest overall, but trailed the Chiefs vs. Cardinals game per capita.

Most Total Geolocation Checks Per Stadium Through NFL Week 2

Both games at MetLife Stadium made the list. New Jersey had been at the forefront of online mobile sports betting, having been the impetus of the 2018 Supreme Court case that legalized the practice across the United States.

The Jets and Giants each hosted a home game. The Jets saw the third-most unique users per capita at 11.2% for their opener against the Ravens earlier this month. The Giants saw the fourth-most per capita with 10.8% for their contest against the Panthers.

Courtesy of GeoComply.

Every single one of the states on the list have had online mobile sports wagering since at least January. New York launched on Jan. 8 — in time for the NFL playoffs — while Louisiana started its operations later that month.

You can see a full list of heat map data for each stadium via this link here.

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